Status Updates From Sun Tzu's Art of War

“Those skilled in defense hide in the deepest depths of the earth, those skilled in attack maneuver in the highest heights of the sky. Therefore they can preserve themselves and achieve complete victory.
They hide in the depths of the earth by taking advantage of the fastness of the mountains, rivers, and hills. They maneuver in the heights of the sky by taking advantage of the times of nature.”

“Nation, army, division, battalion, unit—great or small, keep it intact and your dignity will be improved thereby; destroy it, and your dignity will suffer.”

“A military operation involves deception. Even though you are competent, appear to be incompetent. Though effective, appear to be ineffective. […] Without deception you cannot carry out strategy, without strategy you cannot control the opponent.”

“Reliance on intelligence alone results in rebelliousness. Exercise of humaneness alone results in weakness. Fixation on trust results in folly. Dependence on the strength of courage results in violence. Excessive sternness of command results in cruelty.”

“If the people are treated with benevolence, faithfulness, and justice, then they will be of one mind, and will be glad to serve. The I Ching says, ‘Joyful in difficulty, the people forget about their death.’ […] If the leaders can be humane and just, sharing both the gains and the troubles of the people, then the troops will be loyal and naturally identify with the interests of the leadership.”