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“ʟᴇᴀʀɴɪɴɢ, ᴜɴʟᴇᴀʀɴɪɴɢ, ᴀɴᴅ ʀᴇʟᴇᴀʀɴɪɴɢ ɪꜱ ᴛʜᴇ ɴᴇᴡ ᴄᴜʀʀᴇɴᴄʏ ᴏꜰ ᴛʜᴇ ᴡᴏʀʟᴅ. ʜᴇ/ꜱʜᴇ ᴡʜᴏ ꜰᴀɪʟꜱ ᴛᴏ ᴇᴍʙʀᴀᴄᴇ ᴛʜɪꜱ ɪꜱ ᴅᴏᴏᴍᴇᴅ ᴛᴏ ᴏɴʟʏ ꜱᴜʀᴠɪᴠᴇ ɪɴ ᴀ ᴠᴜᴄᴀ ᴡᴏʀʟᴅ”
― Amos Lau, asian marketer