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The Courage to Be...
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The Holographic U...
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Charles Duhigg
“Habits are powerful, but delicate. They can emerge outside our consciousness, or can be deliberately designed. They often occur without our permission, but can be reshaped by fiddling with their parts. They shape our lives far more than we realize—they are so strong, in fact, that they cause our brains to cling to them at the exclusion of all else, including common sense.”
Charles Duhigg, The Power Of Habit: Why We Do What We Do In Life And Business

“customer loyalty survey—specifically, that 53 percent of B2B customer loyalty is a product of how you sell, not what you sell.”
Matthew Dixon, The Challenger Sale: Taking Control of the Customer Conversation

Malcolm Gladwell
“Courage is not something that you already have that makes you brave when the tough times start. Courage is what you earn when you’ve been through the tough times and you discover they aren’t so tough after all.”
Malcolm Gladwell, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants

“When we isolate decision makers from the rest of the sample, and then compare the impact of the overall sales experience with that of the individual rep selling into the account, what we find is that for decision makers, aspects of the overall sales experience are nearly twice as important as individual rep attributes.”
Matthew Dixon, The Challenger Sale: Taking Control of the Customer Conversation

Malcolm Gladwell
“...legitimacy is based on three things. First of all, the people who are asked to obey authority have to feel like they have a voice--that if they speak up, they will be heard. Second, the law has to be predictable. There has to be a reasonable expectation that the rules tomorrow are going to be roughly the same as the rules today. And third, the authority has to be fair. It can't treat one group differently from another.”
Malcolm Gladwell, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants

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