Aaron

“Today we will tackle the rudiments of getting people to buy the thing you’re selling. This is the heart of all activity of any kind in the human sphere. Along with the opposable thumb, this capacity—to sell others something they perhaps did not even know they wanted—is what separates Homo sapiens from its ancestors. Cows do not sell each other hay when they are hungry. Monkeys do not sell each other bananas. Only human beings can create the perception in other human beings that, even though they have showered, they still smell bad and need an underarm deodorant to set things right.”
― Stanley Bing, The Curriculum: Everything You Need to Know to Be a Master of Business Arts