Ploy Phusri

“One of the best advertising people ever was Carl Ally. He said the true creative person wants to be a know-it-all. They want to know about all kinds of things: ancient history, nineteenth-century mathematics, modern manufacturing techniques, flower arranging, and lean hog futures. Because they never know when these ideas might come together to form a new idea. It may happen six minutes later or six years down the road, but they know it will happen.”
― Dave Trott, One Plus One Equals Three: A Masterclass in Creative Thinking

“No wonder men had more power. They had more power because they didn’t ask anyone else’s permission. They just went ahead and did what they wanted. And they weren’t as scared of being wrong as the women were. For them, getting the result was more important than being right.”
― Dave Trott, One Plus One Equals Three: A Masterclass in Creative Thinking

“Orson Welles summed it up best in The Third Man. ‘In Italy, for thirty years under the Borgias, they had warfare, terror, murder and bloodshed, but they produced Michelangelo, Leonardo da Vinci and the Renaissance. In Switzerland they had brotherly love, 500 years of democracy and peace, and what did that produce? The cuckoo clock.”
― Dave Trott, One Plus One Equals Three: A Masterclass in Creative Thinking

“I also like what Voltaire said about the English. ‘The English are like their own beer: the dregs are at the bottom, the top is nothing but froth, but the middle is quite excellent.”
― Dave Trott, One Plus One Equals Three: A Masterclass in Creative Thinking