Jorge Figueroa

“As Wall Street digested the strategy, Apple’s share price soared. It nearly doubled by the end of the year. The longtime darling of Main Street had become a darling of Wall Street. Cook’s conquest was complete.”
― Tripp Mickle, After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul

“The public appearance signaled Ive’s return to the fold. Once back in California, he operated on his own terms. He set up a regular schedule to visit the design studio, and he began to meet regularly with the designers at places around San Francisco rather than in Cupertino.”
― Tripp Mickle, After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul

“The plan had frustrated some members of Apple’s privacy and security team. They couldn’t reconcile Apple’s public refusal to help the FBI in the San Bernardino case with its quiet compliance in China. Instead of his high-minded promise to protect customers’ privacy, Cook had capitulated to the demands of a government known for surveilling its citizens, only to later ask for help from the very U.S. government he had once defied. The practical Cook seemed to lose his moral compass when faced with pressures in the market he had built.”
― Tripp Mickle, After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul

“The $9 billion decrease in iPhone revenue had been the largest drop in a single quarter since 2007. The company’s most important product was running out of steam.”
― Tripp Mickle, After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul