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Obi-Wan wanted to tell this boy that merely being alive wasn’t enough. Survival was easy. Living with purpose was hard. But the boy was too young to know this.
“THE FOLLOWING DAY, the Apple share price fell 10 percent and the company lost $75 billion in value. The single-day decline was Apple’s biggest in six years and sank its valuation to a level it had not seen since February 2017. It shook the U.S. economy. The company had become one of the most widely held institutional stocks, included in mutual funds, index funds, and 401(k)s. Thanks in part to Warren Buffett and Berkshire Hathaway, everyone from grandmothers in Florida to autoworkers in the Midwest had an interest in Apple’s business. They all suffered.”
― After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul
― After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul
“In an email reflecting on their leadership, Laurene Powell Jobs said the company’s endurance would not have been possible without the contributions of both men. They had played to each other’s strengths, she said, while sustaining their “shared love of Steve and Apple.”
― After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul
― After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul
“The $9 billion decrease in iPhone revenue had been the largest drop in a single quarter since 2007. The company’s most important product was running out of steam.”
― After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul
― After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul
“The public appearance signaled Ive’s return to the fold. Once back in California, he operated on his own terms. He set up a regular schedule to visit the design studio, and he began to meet regularly with the designers at places around San Francisco rather than in Cupertino.”
― After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul
― After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul
“The plan had frustrated some members of Apple’s privacy and security team. They couldn’t reconcile Apple’s public refusal to help the FBI in the San Bernardino case with its quiet compliance in China. Instead of his high-minded promise to protect customers’ privacy, Cook had capitulated to the demands of a government known for surveilling its citizens, only to later ask for help from the very U.S. government he had once defied. The practical Cook seemed to lose his moral compass when faced with pressures in the market he had built.”
― After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul
― After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul
Lectores Mexicanos
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