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Katya Cengel

83 books | 81 friends

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349 books | 14 friends

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93 books | 20 friends

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Robbie Kellman Baxter

Goodreads Author

Born

The United States

Website

http://www.robbiekellmanbaxter.com

Twitter

robbiebax

Genre

Business, Nonfiction

Member Since

August 2010

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The author of both The Forever Transaction (2020) and The Membership Economy (2015), Robbie coined the popular business term “Membership Economy”.

Robbie’s expertise with companies in the emerging Membership Economy extends to
include SaaS, media, consumer products, business services, manufacturing and associations.

Robbie Kellman Baxter brings over twenty years of strategy consulting and marketing expertise to Peninsula Strategies, a consulting firm focused on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers. Her clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Microsoft, Netflix, Electronic Arts, and The Wall ...more

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Robbie Kellman Baxter’s books

Average rating: 3.79 · 1,275 ratings · 138 reviews · 6 distinct works • Similar authors

	The Membership Economy 3.73 avg rating — 1,016 ratings — published 2015 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave 4.01 avg rating — 242 ratings — 10 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Subscription Marketing: Strategies for Nurturing Customers in a World of Churn by Anne H. Janzer (Goodreads Author), Robbie Kellman Baxter (Goodreads Author) (Foreword) 3.86 avg rating — 213 ratings — published 2015 — 14 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Het membership-model by Robbie Kellman Baxter (Goodreads Author), Robert Neugarten (Translator) liked it 3.00 avg rating — 1 rating — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Membership Economy 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave, Library Edition by Robbie Kellman Baxter (Goodreads Author), Caroline Miller (Narrator) 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Robbie Kellman Baxter's Blog

Build a Professional Network Through the Lens of the Membership Economy

Don’t think about networking as a series of transactional moments—collecting business cards at events, sending the occasional LinkedIn message, scheduling coffees to “pick someone’s brain.” If the last twenty years of studying and advising subscription and membership businesses have taught me anything, it’s this: Transactional relationships are fragile. But relationships endure in the Membership E

Robbie is Currently Reading

Robbie is currently reading

Buddenbrooks: The Decline of a Family

by Thomas Mann

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Jan 21, 2026 09:17AM

Robbie is currently reading

The Creator's Map : 10 Stages from Spark to Finish

by Camille Landau

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Jan 17, 2026 05:09PM

Robbie rated a book really liked it

Convenience Store Woman

by Sayaka Murata

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9 hours, 23 min ago

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Robbie’s Recent Updates

Robbie rated a book really liked it Book and Dagger: How Scholars and Librarians Became the Unlikely Spies of World War II by Elyse Graham (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
9 hours, 21 min ago · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Book and Dagger by Elyse Graham. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Book and Dagger by Elyse Graham <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie rated a book really liked it Learning to Love Midlife: 12 Reasons Why Life Gets Better with Age by Chip Conley (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
9 hours, 21 min ago · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Learning to Love Midlife by Chip Conley. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Learning to Love Midlife by Chip Conley <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie wants to read Leaving Revolution: How We are Learning to Let Go and Move On by Jennifer P. Wisdom (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
9 hours, 21 min ago · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Leaving Revolution by Jennifer P. Wisdom. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Leaving Revolution by Jennifer P. Wisdom <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie finished reading Book and Dagger: How Scholars and Librarians Became the Unlikely Spies of World War II by Elyse Graham (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
9 hours, 21 min ago · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Book and Dagger by Elyse Graham. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Book and Dagger by Elyse Graham <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie finished reading Learning to Love Midlife: 12 Reasons Why Life Gets Better with Age by Chip Conley (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
9 hours, 22 min ago · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Learning to Love Midlife by Chip Conley. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Learning to Love Midlife by Chip Conley <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie wants to read The Stoic Challenge: A Philosopher's Guide to Becoming Tougher, Calmer, and More Resilient by William B. Irvine	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
9 hours, 22 min ago · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of The Stoic Challenge by William B. Irvine. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — The Stoic Challenge by William B. Irvine <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie wants to read Behind You Is the Sea by Susan Muaddi Darraj (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
9 hours, 22 min ago · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Behind You Is the Sea by Susan Muaddi Darraj. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Behind You Is the Sea by Susan Muaddi Darraj <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie wants to read All Consuming: Why We Eat the Way We Eat Now by Ruby Tandoh (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
9 hours, 22 min ago · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of All Consuming by Ruby Tandoh. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — All Consuming by Ruby Tandoh <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie rated a book really liked it Convenience Store Woman by Sayaka Murata	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
9 hours, 22 min ago · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Convenience Store Woman by Sayaka Murata. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Convenience Store Woman by Sayaka Murata <iframe sandbox id="wrongBookKindlePreviewScreen">
Robbie wants to read Our Country Friends by Gary Shteyngart (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
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Quotes by Robbie Kellman Baxter (?)

“Companies that are disciplined in their approach to innovation get a much better payoff than the ones that are eager to “just try something.”
― Robbie Kellman Baxter, The Membership Economy

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“Superusers … 1. Check in frequently and consistently—not just once a year for an intense engagement. 2. Create content that others can access. 3. “Police” the community and ensure that cultural norms that strengthen the group are enforced. 4. Have a two-way relationship with the organization itself—providing feedback and suggestions. 5. Demonstrate genuine desire to help other members. 6. Attract new members. 7. Aid in the onboarding of new members.”
― Robbie Kellman Baxter, The Membership Economy

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“Make it easy. Make it personal. Get members involved.”
― Robbie Kellman Baxter, The Membership Economy

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Robbie’s Year In Books

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Robbie Kellman Baxter’s Followers (82)

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Preview — Learning to Love Midlife by Chip Conley

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Preview — The Stoic Challenge by William B. Irvine

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Preview — Behind You Is the Sea by Susan Muaddi Darraj

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