

“An obvious challenge people face is that they don’t know what they want. They’re far too busy justifying what they think they need. They haven’t learned to be brutally honest with themselves and others. They’re still living in fear. Learning to clarify what you want without justification or apology is vital to going 10x since 10x is based on want, not need.”
― 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
― 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

“What you most want and your Unique Ability are connected. You must embrace that you yourself are a unique individual. You’ve got to value your own uniqueness, which also means valuing and appreciating the uniqueness of everyone else. Committing to your Unique Ability—the thing you want to do and which excites you most—takes extreme commitment and courage. It takes not worrying about what anyone else thinks about what you do and how you live. You’ve got to fully bet on yourself. Although Unique Ability may come “naturally” to you, that is misleading.”
― 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
― 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
Steve Kantor’s 2024 Year in Books
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