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Nikko
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Nikko

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Nikko’s favorite books

Kitchen Confidential by Anthony Bourdain Freakonomics by Steven D. Levitt Let My People Go Surfing by Yvon Chouinard Bright Lights, Big City by Jay McInerney Deluxe by Dana Thomas The Jordan Rules by Sam Smith The Great Gatsby by F. Scott Fitzgerald The One-Straw Revolution by Masanobu Fukuoka Our Band Could Be Your Life by Michael Azerrad Survival in Auschwitz by Primo Levi Blink by Malcolm Gladwell
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Aug 02, 2026 12:20PM

Nikko’s Notes & Highlights

Book cover for Deluxe: How Luxury Lost Its Luster
Deluxe: How Luxury Lost Its Luster by Dana Thomas
2 notes & 117 highlights
Thirty-five major brands control 60 percent of the business, and dozens of smaller companies account for the rest.
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Nikko’s Year In Books

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Nikko’s 2025 Year in Books
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Nikko’s Friends (36)

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Noah Eisen
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Bree Nowak
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Favorite Genres

Business, Contemporary, Humor and Comedy, Music, Non-fiction, Philosophy, Sports, and Travel


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