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Nikko
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Nikko

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Nikko’s favorite books

Kitchen Confidential by Anthony Bourdain Freakonomics by Steven D. Levitt Let My People Go Surfing by Yvon Chouinard Bright Lights, Big City by Jay McInerney Deluxe by Dana Thomas The Jordan Rules by Sam Smith The Great Gatsby by F. Scott Fitzgerald The One-Straw Revolution by Masanobu Fukuoka Survival in Auschwitz by Primo Levi Blink by Malcolm Gladwell The Outsiders by S.E. Hinton
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Nikko’s Notes & Highlights

Book cover for Deluxe: How Luxury Lost Its Luster
Deluxe: How Luxury Lost Its Luster by Dana Thomas
2 notes & 117 highlights
Thirty-five major brands control 60 percent of the business, and dozens of smaller companies account for the rest.
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