שפר

“To summarize, using money to motivate people can be a double-edged sword. For tasks that require cognitive ability, low to moderate performance-based incentives can help. But when the incentive level is very high, it can command too much attention and thereby distract the person’s mind with thoughts about the reward. This can create stress and ultimately reduce the level of performance.”
― Dan Ariely, The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

“A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.”
― Daniel Kahneman, Thinking, Fast and Slow

“Nothing in life is as important as you think it is, while you are thinking about it”
― Daniel Kahneman, Thinking, Fast and Slow

“We all want explanations for why we behave as we do and for the ways the world around us functions. Even when our feeble explanations have little to do with reality. We’re storytelling creatures by nature, and we tell ourselves story after story until we come up with an explanation that we like and that sounds reasonable enough to believe. And when the story portrays us in a more glowing and positive light, so much the better.”
― Dan Ariely, The Honest Truth About Dishonesty: How We Lie to Everyone - Especially Ourselves