“The psychologist, Paul Rozin, an expert on disgust, observed that a single cockroach will completely wreck the appeal of a bowl of cherries, but a cherry will do nothing at all for a bowl of cockroaches.”
― Thinking, Fast and Slow
― Thinking, Fast and Slow
“Nothing in life is as important as you think it is, while you are thinking about it”
― Thinking, Fast and Slow
― Thinking, Fast and Slow
“There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.”
―
―
“To summarize, using money to motivate people can be a double-edged sword. For tasks that require cognitive ability, low to moderate performance-based incentives can help. But when the incentive level is very high, it can command too much attention and thereby distract the person’s mind with thoughts about the reward. This can create stress and ultimately reduce the level of performance.”
― The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
― The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
“A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.”
― Thinking, Fast and Slow
― Thinking, Fast and Slow
רוני’s 2025 Year in Books
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