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שפר

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“you want to nudge people into socially desirable behavior, do not, by any means, let them know that their current actions are better than the social norm.”
― Richard H. Thaler, Nudge: Improving Decisions About Health, Wealth, and Happiness

19 likes

“The moral is that people are paying less attention to you than you believe.”
― Richard H. Thaler, Nudge: Improving Decisions About Health, Wealth, and Happiness

11 likes

“It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.”
― Richard H. Thaler, Misbehaving: The Making of Behavioral Economics

18 likes

“The purely economic man is indeed close to being a social moron. Economic theory has been much preoccupied with this rational fool.”
― Richard H. Thaler, Misbehaving: The Making of Behavioural Economics

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“The more choices you give people, the more help with decision making you need to provide.”
― Richard H. Thaler, Nudge: The Final Edition

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