Kumail H

“We are not in the business of being original. We are in the business of reusing things that work.”
― Robert W. Bly, The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

“The best performers set goals that are not about the outcome but about the process of reaching the outcome.”
― Geoff Colvin, Talent is Overrated: What Really Separates World-Class Performers from Everybody Else

“The hallmarks of a potentially successful copywriter include: Obsessive curiosity about products, people and advertising. A sense of humor. A habit of hard work. The ability to write interesting prose for printed media, and natural dialogue for television. The ability to think visually. Television commercials depend more on pictures than words. The ambition to write better campaigns than anyone has ever written before.”
― David Ogilvy, Ogilvy on Advertising

“Metaphors have a way of holding the most truth in the least space.”
― Orson Scott Card, Alvin Journeyman