The Survival Trap promises fast money, but when we’re caught in it, we, like Ernie, rarely think about the massive cost of opportunity; and most of the time, we can’t discern profitable income from debt-generating income.
 
   
      “if you work toward it and believe it’s a possibility, you will not only achieve it, you will blow past the “reasonable” numbers others have set.”
    
― Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
  ― Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
 
      “FAT MARGINS DRAW STIFF COMPETITION”
    
― Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
  ― Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
 
      “Instant Assessment on your business, do it now.”
    
― Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
  ― Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
 
      “Serving the same types of (great) clients with the same or very similar problems and perfecting your solutions so you can use them consistently to fix their problems are two routes of efficiencies. You want to duplicate your best clients, those who have a consistent need; and in turn, you want to reduce the variety of things you do to the fewest that will best serve your best clients”
    
― Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
  ― Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
 
      “Ramsey tells us to pay only the minimum on all the debts, except the one at the top of the list—the smallest one.”
    
― Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
  ― Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
Luke Potter’s 2024 Year in Books
Take a look at Luke Potter’s Year in Books, including some fun facts about their reading.
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