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“A surrogate activity is an activity that is directed toward an artificial goal that the individual pursues for the sake of the “fulfillment” that he gets from pursuing the goal, not because he needs to attain the goal itself. For instance, there is no practical motive for building enormous muscles, hitting a little ball into a hole or acquiring a complete series of postage stamps. Yet many people in our society devote themselves with passion to bodybuilding, golf or stamp-collecting. Some people are more “other-directed” than others, and therefore will more readily attach importance to a surrogate activity simply because the people around them treat it as important or because society tells them it is important. That is why some people get very serious about essentially trivial activities such as sports, or bridge, or chess, or arcane scholarly pursuits, whereas others who are more clear-sighted never see these things as anything but the surrogate activities that they are, and consequently never attach enough importance to them to satisfy their need for the power process in that way.”
― Industrial Society and Its Future
― Industrial Society and Its Future
“On the other hand it is possible that human control over the
machines may be retained. In that case the average man may have
control over certain private machines of his own, such as his car of
his personal computer, but control over large systems of machines will
be in the hands of a tiny elite -- just as it is today, but with two
difference. Due to improved techniques the elite will have greater
control over the masses; and because human work will no longer be
necessary the masses will be superfluous, a useless burden on the
system. If the elite is ruthless the may simply decide to exterminate
the mass of humanity. If they are humane they may use propaganda or
other psychological or biological techniques to reduce the birth rate
until the mass of humanity becomes extinct, leaving the world to the
elite. Or, if the elite consist of soft-hearted liberals, they may
decide to play the role of good shepherds to the rest of the human
race. They will see to it that everyone's physical needs are
satisfied, that all children are raised under psychologically hygienic
conditions, that everyone has a wholesome hobby to keep him busy, and
that anyone who may become dissatisfied undergoes "treatment" to cure
his "problem." Of course, life will be so purposeless that people will
have to be biologically or psychologically engineered either to remove
their need for the power process or to make them "sublimate" their
drive for power into some harmless hobby. These engineered human
beings may be happy in such a society, but they most certainly will
not be free. They will have been reduced to the status of domestic
animals.”
―
machines may be retained. In that case the average man may have
control over certain private machines of his own, such as his car of
his personal computer, but control over large systems of machines will
be in the hands of a tiny elite -- just as it is today, but with two
difference. Due to improved techniques the elite will have greater
control over the masses; and because human work will no longer be
necessary the masses will be superfluous, a useless burden on the
system. If the elite is ruthless the may simply decide to exterminate
the mass of humanity. If they are humane they may use propaganda or
other psychological or biological techniques to reduce the birth rate
until the mass of humanity becomes extinct, leaving the world to the
elite. Or, if the elite consist of soft-hearted liberals, they may
decide to play the role of good shepherds to the rest of the human
race. They will see to it that everyone's physical needs are
satisfied, that all children are raised under psychologically hygienic
conditions, that everyone has a wholesome hobby to keep him busy, and
that anyone who may become dissatisfied undergoes "treatment" to cure
his "problem." Of course, life will be so purposeless that people will
have to be biologically or psychologically engineered either to remove
their need for the power process or to make them "sublimate" their
drive for power into some harmless hobby. These engineered human
beings may be happy in such a society, but they most certainly will
not be free. They will have been reduced to the status of domestic
animals.”
―
Max’s 2024 Year in Books
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