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From -John Todor:"This ebook should be saved on every marketer's desktop! If you are in marketing you are probably getting more pressure to demonstrate an ROI, to measure effectiveness and provide market insight. This is a hot topic. A Google search on "Marketing ROI" comes up with nearly 3 million results. Yet, most marketing people are not schooled in analytics. Well, Lynn Hunsaker's ebook will get you up to speed fast and become a handy reference.
This is not a book, book. It is an ebook that lets you go directly to the topics you are interested in at the moment, then it deal with the topic clearly and succinctly. And, it is not just talk, it has worksheet you can being using immediately. Need to get deeper into the details? Go to the Glossary, the Appendix or Resource sections."
-Author of Addicted Customers
-Author of Get with it! The Hands-on Guide to Using Web 2.0 in Your Business
-Author of Winning Mindshare : The Psychology of Personalization and One to One Marketing
“I recommend this book to any professional who currently develops or uses metrics in their organization. In particular, I believe that this is a valuable resource to professionals in marketing, finance and other functions where accountability and tracking is vital. Lynn Hunsaker converts the seemingly complex and intimidating topic of predictive metrics into very clear and simple terms. This book is well organized and provides a comprehensive overview of the crucial metrics that your business can use to steer its course. In addition, it goes beyond the textbook mechanics of computing metrics to explain how to apply these metrics to drive greater results. I believe the Lynn Hunsaker hits this book out of the park with her insight and clarity. Reading this has opened my eyes to new ways of understanding and using metrics. A sample of this book can be found at http://snurl.com/6zwgy.”