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In the Blood (Genealogical Crime Mystery, #1)
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Author Zone - Readers Welcome! > My first KDP Select experience and results.

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message 1: by Steve (new) - added it

Steve Robinson (steverobinson) | 2926 comments I Joined KDP Select at the start of the year because, with exception to the Apple store, In the Blood wasn't selling many copies and I thought I'd see how many people would borrow it from the Kindle Lending Library. The borrows were greater than sales from other eReaders at the time so I stayed in the program and resisted making my book free because I wanted to wait until I had a sequel out. I made In the Blood free for the full five days allowed in any one period to maximise the promotion. I know that many other authors have shared their views and findings and I wanted to share mine with you now that I've finally been through the process myself.

In the Blood was free from the 11th to the 15th of August. It was a last minute decision because I saw that my current three month term was nearly up and so I figured it was a good time to have a go and see what happened. I informed Pixle of Ink and Ereader News Today just after I set the promotion dates with less than 24 hours notice of the giveaway. Only one of them featured my book so very little prior advertising of the giveaway was done. The only other things I did was to Tweet it a few times over the promotion dates and update forum threads. I had very little idea what to expect as I've not seen many figures from other authors, and I remain surprised at the number of times In the Blood was downloaded during the promotion.

Here are the figures. I wish now that I'd kept a daily log, but I thought about it too late.

UK - 13,488
US - 70,246
FR - 00,048
DE - 00,412
ES - 00,006
IT - 00,003

Total - 84,203

That's 701.6 downloads per hour, or 11.69 per minute of the 120 hour promotion. In the Blood went to No.1 in the US on day 2 where it remained for just over two days before dropping back to No.4. In the UK it reached No.2 and stayed there until the promotion ended.

Something else that surprised me was that sales of the sequel picked up straight away. On day 2 of the promotion, sales were around five times their usual daily number. I had only thought that this might come about as a result of those who downloaded In the Blood then going onto to read To the Grave, but being so high in the free charts added instant visibility to the series and I suspect that previous readers of In the Blood suddenly saw the book again and from that realised that I had a sequel out. So I see this type of promotion as a good way to remind anyone who has read previous work to look you up again to see if you've published anything else.

I'm naturally very pleased with the promotion. ITB is now on a great many more Kindles than it was beforehand and both of my books are now in excellent chart positions in the UK and US. I know it won't last and I know that further promotions are unlikely to get anywhere close to these figures and so each subsequent free promotion will have less impact, but as yet I have no plans to do it again as I've never really liked being exclusive, although I will stay with Select for at least the next 3 months and see how things go. I wish everyone the best of success.


Emma (emzibah) | 4125 comments Wow! Those figures are fantastic, well done Steve :-)


message 3: by Steve (new) - added it

Steve Robinson (steverobinson) | 2926 comments I think the reviews must make a difference to how many downloads a book gets.


Karen Lowe | 1338 comments Thanks for sharing all that info, Steve. Much appreciated.
After all the thought and effort you've put into marketing, weighing your options, you certainly deserve to succeed.


message 5: by Steve (new) - added it

Steve Robinson (steverobinson) | 2926 comments Thanks, Karen. Its been hard to resist doing it sooner.
Bit of extra information. ITB is No.7 in the UK Kindle store list by popularity and it's around 130 in the US. I thought I'd add that so you can see how many downloads are now needed (since they did the 10 free = 1 paid algorithm change) to get to these numbers in the popularity rankings. I thought it would have been higher in the US with over 70,000 downloads and the increase in sales since, but I guess it's down to the size of the US market.


Patti (baconater) (goldengreene) | 56525 comments Yes it helps you have good reviews, of course. But I reckon the good reviews combined with the chat does more,

Still totally gobsmacked you made it free..


message 7: by Steve (new) - added it

Steve Robinson (steverobinson) | 2926 comments Ah, but ouve got to speculate to accumulate, Patti. And ITB has accumulated lots more readers as a result.

I'm up early for a day at the seaside today and just saw that ITB is at No.85 in the UK Kindle store. It's the first time it's been in the top 100 in the UK. I'm thrilled to bits.


message 8: by Simon (Highwayman) (last edited Aug 17, 2012 11:32PM) (new) - rated it 5 stars

Simon (Highwayman) (highwayman) | 4276 comments Very interesting. Thanks for sharing that. The ratio of USA to UK must make it tempting to focus all your promotional effort on USA I would have thought.

In fact I have often wondered why authors bother with the UK at all considering the difference in market size.


message 9: by Katie (new)

Katie Stewart (katiewstewart) | 817 comments Those numbers are mind-boggling, Steve! Congratulations!


message 10: by M.A. (new)

M.A. Comley (melcom) Congratulations Steve, not a bad result for someone who said he'd never put his book FREE! lol Just teasing. :-)


Patti (baconater) (goldengreene) | 56525 comments Oh yeah!

He did say that, didn't he? ;)


message 12: by M.A. (new)

M.A. Comley (melcom) :-)


Philip (sarah) Willis | 4630 comments Congratulations Steve, I am smiling at the thought of how much enjoyment the books will bring to so many people!


message 14: by Steve (new) - added it

Steve Robinson (steverobinson) | 2926 comments M wrote: "Congratulations Steve, not a bad result for someone who said he'd never put his book FREE! lol Just teasing. :-)"

Lol. Okay, perhaps there was a bit of back pedalling, but it took a long time to crack my resolve. :o)

I'm sure I didn't say I would never go free, though. I seem to recall saying that I was really against the exclusivity and wasn't jumping in. I still don't like that part of the deal. I've had a few emails asking why not on Nook etc and I feel bad about that. Still, maybe those emails are a sign that I might actually sell a few copies on those other formats now.


message 15: by Steve (new) - added it

Steve Robinson (steverobinson) | 2926 comments Simon (Highwayman) wrote: "Very interesting. Thanks for sharing that. The ratio of USA to UK must make it tempting to focus all your promotional effort on USA I would have thought.

In fact I have often wondered why author..."


It's a good point, Simon. I'm not very active on US forums either. I tried a couple and do post a bit on Kindle Boards. It's very big and quite strict. I joined a Twitter #SampleSunday group - where I believe I met Mel - and point the odd promo notice, but I think you're only allowed to post one a week unless it's a response to someone else. Fair enough I thought, but unless someone talks to you there's less chance to promote directly. I think it would be a good group for anyone to join and chat on without promoting though, which as many know is the best way to get along with a group.

The biggest impact for me in terms of getting going in the US has been to let genealogists know about my books and there are a great many in America. If anyone's books have a niche market like that then they would do very well to focus on that rather than readers of a particular genre. Of course, having an American interest will help no end as well.


message 16: by M.A. (new)

M.A. Comley (melcom) hehe! yeah, I told you to change your cover! lol

It's definitely hard to promo over there. Anywhere now actually, since Amazon have separated the authors from the readers. :-)

C'est la vie. Just keeping writing I say, I'm still making more money than when we first moved to France. :-)


message 17: by Steve (new) - added it

Steve Robinson (steverobinson) | 2926 comments Lol, I'd forgotten that about the book cover. You were very helpful though as I recall. ;o)

Last time I looked you were also going great in the US, Mel. Any secret to that? Do you chat on many US forums?


message 18: by M.A. (new)

M.A. Comley (melcom) I always try to be helpful where I can. :-)


I'm scared to talk about sales Steve, in case it all goes belly up.

Yeah, the yanks love me apparently. Talk about the Justice series quite a bit on the forum thankfully.

The zon keeps featuring CJ in emails too. Maybe that's the key. ;-)


message 19: by Steve (last edited Aug 19, 2012 05:05AM) (new) - added it

Steve Robinson (steverobinson) | 2926 comments However did you get mentioned in Amazon emails? Bribes? Luck? Good sales figures (probable)?


message 20: by M.A. (new)

M.A. Comley (melcom) Not sure. They seem to pick a few books that are selling well. I've had In The Blood mentioned to me a couple of times both as an ebook and a paperback. :-)


message 21: by Steve (new) - added it

Steve Robinson (steverobinson) | 2926 comments You're getting In the Blood in your emails? Oh, that's okay then. :o))


message 22: by M.A. (new)

M.A. Comley (melcom) :-)))


Patti (baconater) (goldengreene) | 56525 comments Oh yeah. Me too.

But I also got a recommendation for Stephen L. That one made me throw up in my mouth a little...


message 24: by M.A. (new)

M.A. Comley (melcom) LOL! Patti, you are funny. Have you seen that he's started writing erotica now too! Hmm... :-(


Patti (baconater) (goldengreene) | 56525 comments M wrote: "LOL! Patti, you are funny. Have you seen that he's started writing erotica now too! Hmm... :-("

Again, a little bit of puke.


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