THE Group for Authors! discussion
General Discussion
>
Any authors in the KDP Select Program?
message 351:
by
Lee
(new)
Jun 27, 2012 02:00PM

reply
|
flag

However, I've thought about this a lot and concluded that using KDP Select with a series is a bit tricky.
If you want to make the first book free to spur sales on subsequent books, ALL of the books in the series should probably be in Select. It doesn't make sense to have books 2 and 3 available at B&N if readers can't buy book 1 there.
Adding *new* books in the series to Select as you release them may help you get the word out about the new title, but would it translate into sales for the earlier volumes? It seems like a free campaign for book 2 would mostly benefit the readers who have already read book 1. Would someone who has not read book 1 grab book 2 even if it were free?
I don't know the answer to those questions, but I'm going to give Select a go with volume 2 (just for 90 days though) and see what happens. After that, I'll add it to the other venues alongside volume 1.

As for my ad, I put $30 in my account around Mother's Day. I didn't get many hits at all at first. I changed the wording a couple of times until I found something that seems to work. From the last week in May until now my sales have doubled and my account is almost empty. But like you mentioned, this isn't all that grand when you consider the fact that I was already only seeing double digit sales.
The idea that a second book helps promote the first, I believe is a sound one. I think if nothing else it can help people who just stumble across your work see that you are trying to make a serious attempt at making a career of writing. As far as whether or not KDP Select will prove useful in that situation remains to be seen.



I am not in the Select programme, in fact its introduction spurred me to distribute my books through Smashwords, so they are now available virtually everywhere from Apple to Sony. I have twelve books, some of which are in a series. All are at $2.99. I have subsequently made two books free. One is a stand alone Romance, the other the first part of a four part Science Fiction Fantasy. Both are free practically everywhere and are now being price matched as free on Amazon. I have several reviews for the Romance and one or two for the Science Fiction story. Both have been downloaded in numbers at both Amazon, Barnes & Noble and elsewhere. The Romance is around 30 in Romantic Suspense and the other three parts of the Science Fiction series which are still priced at $2.99 are beginning to see sales on B&N. Apart from being involved here I don't do any marketing whatsoever. I am in a waiting game.
My advice? Write several good books and cross your fingers...
And no, I haven't made any money from my writing to speak of.
David
My advice? Write several good books and cross your fingers...
And no, I haven't made any money from my writing to speak of.
David
David wrote: "I am not in the Select programme, in fact its introduction spurred me to distribute my books through Smashwords, so they are now available virtually everywhere from Apple to Sony. I have twelve boo..."
I'm really not trying to be rude but how does that advice help if you haven't made any money? You should writer several books but crossing your fingers? Marketing in conjunction with having your book everywhere is what helps.
I'm really not trying to be rude but how does that advice help if you haven't made any money? You should writer several books but crossing your fingers? Marketing in conjunction with having your book everywhere is what helps.

I do sell triple digit books almost every month from the start and have tried using FB, Twitter and all the author and book sites I can find to push sales. To be honest though I don't think any of them have worked well so far. I also haven't had a give away for a couple months but my numbers were still decent. So I'm not sure how well they work either. I see people here quoting tens of thousands in giveaways and then only having like 20 sales. I sell in the hundreds every month and when I did do giveaways I only gave away like 500 in two days.
I spent about 12 hours over two days talking to a friend of mine. Now neither of us are experts but we have done marketing before and for the life of us we can not figure out where my sales are coming from. the only answer we thought might come close is from Amazon itself and the push they give you in the recently bought section or maybe your ranking on the best selling list. Other than that all the other things I've mentioned (FB, Twitter, book sites, blogs) have given me probably at most a hundred sales total I'd guess. So the question that was kickin' our asses was, well where do the rest come from?
I know this has been kind of rambling but my point is that I think a lot of it isn't marketing so much as it is ranking and a good amount of random sales. I know that sounds stupid but there are a good amount of people out there will pick up the "You may like this book if you bought this book" Just because amazon told them they may like it.
On another note to the people that got tens of thousands of DLs during free giveaways and can't figure out why you have no reviews. The friend I was working on this with said something that may be relevant... "Yeah, 500 people downloaded it, but how many actually read it? A kindle can hold a lot of books and people could have just downloaded it because it was free, doesn't mean they read it or ever will." He is a bit blunt at times but it does make sense.
Anyway, I'll finish this up now and if anyone actually comes up with a tested marketing idea please feel free to fill us all in because I for one would love to figure out what to try next. My sales have sucked this month.
Thanks for your time. :)
very interesting Don, you gave me so much to think about!



That's what I'm telling myself. I like to be positive.

Better than nothing but not really inspirational!
Hoping for a late surge!
Janiera wrote: "I'm really not trying to be rude but how does that advice help if you haven't made any money? You should writer several books but crossing your fingers? Marketing in conjunction with having your book everywhere is what helps..."
@Janiera,
I know what you are saying and I don't think you are being rude. My point, maybe not very well put across, is that you can have your books available for free on Amazon without the exclusivity clause through the price matching system.
The other thing is that I get more reviews from books downloaded from other retailers, or through links from here at Goodreads, rather than from Amazon because, as many have said, freebes are often downloaded from Amazon in great number but are then just added to the TBR pile. Many may actually never be read at all. On B&N and other online retailers that is a little diferent. People actually seem to read what they have downloaded.
Also, I wanted to point out that doing everything that everyone says here may still not work. If I remember rightly John Locke's success was more to do with an unplanned comment to a friend on a football forum than it was to do with any planned marketing strategy.
My view is that you need to get as many books out there available on as many outlets as possible and also work on your marketing and promotion skills. Many people here can and are doing things like that in a far better way than me. My only concern is that the Select programme limits your visibility, and the recent views that Amazon is adjusting its ranking programs to limit the impact of cheap and free books is also worrying.
@Janiera,
I know what you are saying and I don't think you are being rude. My point, maybe not very well put across, is that you can have your books available for free on Amazon without the exclusivity clause through the price matching system.
The other thing is that I get more reviews from books downloaded from other retailers, or through links from here at Goodreads, rather than from Amazon because, as many have said, freebes are often downloaded from Amazon in great number but are then just added to the TBR pile. Many may actually never be read at all. On B&N and other online retailers that is a little diferent. People actually seem to read what they have downloaded.
Also, I wanted to point out that doing everything that everyone says here may still not work. If I remember rightly John Locke's success was more to do with an unplanned comment to a friend on a football forum than it was to do with any planned marketing strategy.
My view is that you need to get as many books out there available on as many outlets as possible and also work on your marketing and promotion skills. Many people here can and are doing things like that in a far better way than me. My only concern is that the Select programme limits your visibility, and the recent views that Amazon is adjusting its ranking programs to limit the impact of cheap and free books is also worrying.

My sales overall have been good. Quadruple digits for the first two months and near quadruple for the third month. What I think may have benefited me most was the lending program. I've had close to 400 "borrows" over three months and several reviewers on Amazon and GoodReads have mentioned borrowing the book, rather than buying it.
While I'm going to spin my first book off of Select tomorrow, I've got no complaints. My second book is due out in August and I plan to go the Select route again. It's working for me.

Hi Daniel, I was wondering if you've advertised with KindleNationDaily and if you think it was worth while? Did it generate more sales for you?

OK, so now I am responding to this. I run ads through Project Wonderful, and a guy named Garrett Gilchrist created an ad campaign for me at extremely reasonable cost. He designed the ads and then tried out various web pages for advertising and stuck with a campaign that got hits. He can be found through Orange Cow, his production company (http://orangecow.org), and I recommend his services. I would sometimes put up ten or fifteen bucks and get a lot of hits, and if I were willing to spend $30 or so I would see hundreds of hits to my website. Don't hold me to this, but I would generally sell between 2% and 4% of total hits when the book was at full price.
So I combined my Project Wonderful ads with my free giveaway. I made announcements at all of the giveaway sites, and I've had over 8800 downloads as of today (which is the 4th day, so I will have 9000 downloads by the end of the day). The announcements came out on the first and second days, and so on those two days, I had about 3000 downloads per day, and the remaining days seem to be almost entirely the result of my Project Wonderful campaign. (I know this is the case, because when my credit card had a problem at 1 pm today, my downloads slowed to a crawl.) My book went to about #45 on the giveaways list and has sat at #1 on the historical fiction and westerns list since the first day. By today, although it was still #1 on the two specialized lists, it has dropped a lot in the rankings.
If anyone would like to see what my ad looks like, check it out tonight on http://www.mspaintadventures.com. But I think I'll turn it off this evening - 4 days is enough, and I'm getting a little bit of sticker shock!
I will report on whether this helped my sales later this week.
Best, Steven





The biggest thing that made a difference for me, as far as I can tell, was a review from a well respected online site.
I write m/m romance. ReviewsbyJessewave.com, which specializes in that genre and which, according to their web counter, has had close to 1,800,000 visitors, was kind enough to take a chance and read my book. They gave me 4.75 stars out of 5. Overnight, my sales tripled. Redemption (the book in question) has sold (as of today) 4,024 copies in three months. Reviews are the key, as far as I'm concerned. No question. I have a second book coming out in August. I plan to send it to Jessewave, as well as several other sites that review my genre. I also plan to query some of the more influential reviewers on Good Reads and Amazon and see if they might be willing to read an advance copy and offer an honest review. I think readers are open to that as long as you make it clear that you're not trying to influence what they're going to say.
Hopefully, they'll say nice things. :-)


Thanks, Steven.

I think it's easier to make that ask with a second book than it is with a first. I plan to take the tack of "You were kind enough to leave a positive review when you read Redemption. I wonder if you might be interested in reading my new book. I'm happy to send you an advance copy. All I ask is you leave an honest review."
I also think it's simpler when you know your readership. I write in a fairly narrow genre. I'm not someone trying to break into thrillers, which has a far greater readership and lots of subgenres (romantic thriller, political thriller, etc.). The downside is I'm unlikely to get a publishing deal with one of the big six. The plus side is it's easier to figure out where the readers are and what's working for them.
Or at least that's my theory!

This is the most successful campaign to date. My previous attempts earned mediocre downloads, around 500 or so for two days. I believe the key is to get as many of the free Kindle websites to list your book. I submitted my info to several large sites about a week before the promo began: Pixel of Ink, Ereader News Today, Free Books Hub, and Book Gorilla listed my book on the first day and the downloads exploded. It’s also important to have at least a few 5 star reviews beforehand in order to be considered for the listing.
I also mentioned the promo on Facebook, Twitter and Pinterest and I have the good fortune of knowing some enthusiastic social media buddies who’ve passed the info on to their contacts. Whether this promotion will translate into real sales is still left to be seen. I’ll be sure to report the results on this thread once the promo has concluded.
I welcome any authors who wish to add me as a Goodreads friend and join my social media circle.


What did you mean by; 'you can have your books available for free on Amazon without the exclusivity clause through the price matching system.'
Eric wrote: "David,
What did you mean by; 'you can have your books available for free on Amazon without the exclusivity clause through the price matching system.'"
Amazon will not be undersold, so they will match a price that is set elsewhere.
What did you mean by; 'you can have your books available for free on Amazon without the exclusivity clause through the price matching system.'"
Amazon will not be undersold, so they will match a price that is set elsewhere.



Going free through the Amazon's price matching algorithm is tricky. Amazon does not price-match to all vendors. They don't price match to Smashwords, for example.
The most reliable way I've heard to make your book free on Amazon without KDP Select is to distribute your book to B&N through Smashwords, and then make your book free on Smashwords. Although Amazon won't price match to Smashwords directly, they will price match to B&N when your price change flows out to them.
The problem is that you have very little control over the timing of going free, so you can't really plan a promotion event with any degree of accuracy. Historically, it can take days or weeks for your Smashwords price change to show up on B&N (Smashwords is supposedly improving this turnaround), and it can take days or weeks for Amazon to price match (if they ever do).
To do a free campaign with price matching, you pretty much have to wait until Amazon finally price matches and then start promoting. Many of the sites you should notify about going free need lead time, so you might have to leave your book free for several weeks.
When the promo is over, you probably want to raise your price back up, but just as going free can take days or weeks, so can getting your price reverted to whatever "normal" is for you.
So, yes, going free without KDP Select is possible, but it is far from predictable.
Of course, going free *with* KDP Select isn't that predictable lately either. Amazon routinely messes up the campaigns, which means you might plan a big promotion around going free only to discover that your title did not go free after all. That leaves you looking like either a liar or a fool.


Yes. Amazon changed their algorithms relating to going free in April or May, and things haven't been the same since. The sales bump is still there for many people, but it is a shadow of what it used to be. Some authors don't see much of a bump at all. Others see a few sales that taper off quickly. Going free definitely is not what it used to be.
The authors I communicate with are split with regard to whether or not Select is still worth being exclusive. The ones who have decided to stay with Select seem to mostly do so because they get borrows through the Kindle Owner's Lending Library (KOLL). In many cases, those borrows earn the authors more than they got through other channels back when they weren't exclusive. For them, the real value of Select is in the KOLL, so the loss of the free sales bump is not as significant.
I plan to leave Select when my time is up later this month. I got a nice sales bump after going free in June, but it's going away quickly and it wasn't enough to keep me in the program. Also, I haven't gotten any KOLL borrows, so that feature of Select has no value to me.


Unfortunately I didn't know that when I first put my novel Demon Hunter out early this year.
My question is, because of the exclusivity required, can you pull your book from other sites (B&N, Smashwords) and then put it back up after the 90 days without losing all your info?
Bad example but for instance you can temporarily delete your Facebook page and then when you want to bring it back all the info is still saved. Just wondering if B&N or Smashwords has something similar.

But the resulting sales quickly plunged. Only sold about 30 with 3 borrows.
One possible positive is that it gave me exposure even in the UK, Germany, France, and Spain. I had one download from the Filipines and one from the the Congo that I know of!
So I'll probably go off select and get back on Smashwords, etc...while continuing to promote my Amazon books by telling people about reduced prices for a limited time.


At the moment I have all my titles on sale at Smashwords. I'm curious to see if doing that has a similar effect.


Karen, I've advertised twice on KindleNationDaily. Once in April, once in May. Each time my book was free on KDP. Saw a big boost in downloads/placement in April, less so in May, which tracked the KDP results. I do love the data KN Daily provides on their Sponsorship Results screen. I can't prove if my follow-up sales came from that or from word-of-mouth, but my gut feel says it was worth it at the time.


$2.99 is what mine is listed for without a promo--at least my e-book..have you done the freebie? I wish you luck!
Books mentioned in this topic
The Governess 1 (other topics)Moonlight (other topics)
The Subtle Beauty (other topics)
Moonlight (other topics)
The Watchman's File (other topics)
More...
Authors mentioned in this topic
Ellise C. Weaver (other topics)Michael E. Henderson (other topics)
Tracey Allen (other topics)
Tracey Allen (other topics)
Jaye Frances (other topics)
More...