THE Group for Authors! discussion
General Discussion
>
Any authors in the KDP Select Program?
message 1051:
by
A.L.
(new)
Feb 01, 2013 11:22AM

reply
|
flag

[if any authors are using the smashwords site, it is an acceptable data source for goodreads like most publisher sites and unlike amazon, Barnes and Noble and other bookseller sites. Just in case you ask for help in librarian group for things like adding or updating bookcovers, links to smashwords are welcome.]


The book always gets the majority of downloads on the first day. I have done two and three day promos.
Now I am thinking it might be advantageous to do only one day promos.
What has been YOUR experience?


The book always gets the majority of downloads on the first day. I have done two and three day promos.
Now I am thinking it might ..."
Mine was free for 3 days and the downloads were fairly steady for all 3 days. I saw only a small bump in sales for a couple of days after I pulled the plug. Got no reviews. I may do like you said and hold future ones to a day each.

Surely you can search by YA normally and then just see if the book you want is in prime?


about what I did and why I think it worked. (Latest giveaway: 92,300 downloads.) Caveat: I've only been at this about five months, but this tool has worked well for me so far. I'd certainly do it again. Hope this is helpful to somebody else. It's the Wild West out there right now in the publishing world--you just have to try stuff and see what works and what doesn't.

I'm not sure if I will ever do it again.

LOL, Steven. I wish I could tell you EXACTLY why it worked for me . . . I speculate in my blog post, but believe me, I was as surprised as anyone. (And yes, it worked better before Amazon changed the algorithm--my first free period was just under the wire. But it still worked even after that. It may be genre too. I do think Romance does the best.)

To answer the original question on this thread, I haven't used KDP Select but I'm seriously considering it.

Stop thinking about the missed revenue and start treating the freebies as an investment. Encourage as many sites and people you know to spread the word so that they can get a free copy! Even if 100,000 people get my book New Fire for free on the 17th of February, there will still be millions of potential buyers out there.

lol, lol, lol :-D. I liked they way you slid in a plug for your freeday. First smile of the day! Thanks.

Exactly, Philip. "Millions of potential buyers" is it exactly. I've sold over 10,000 copies of my first book in the past month--AFTER 92,000 people downloaded it. People always say, "Wow, think if all those people had paid!" Yeah, but they wouldn't have paid! 92,000 people might pay NOW, now that they know about it (I can dream), but not when they didn't know it existed. The world is a mighty big place, with a whole lot of people in it. You aren't diluting your market. You're FINDING your market.

I'll be attending a conference of the Western Front Association in June and according to what you're saying, I should give away books so that they will spread the word.

I'm not saying don't do it. Just try and target the books to people who will read it.
Good luck!

How did you do it? I spent weeks preparing for a free promo (I think I know what I'm doing) and got only a few thousand downloads. Back when KDP Select worked (for more people at least) I got about 17,000 downloads and perhaps could've doubled that if I knew what I was doing back then....
but 92k+ - that's a huge result! I've never heard of such a number. How was it possible???

Like I said in my blog post, http://www.rosalindjames.com/just-thi..., I'm still not sure, but I listed my guesses there if it helps. All the giveaways worked (max before: 28,000 over 5 days); the 92,000 one was a "tipping point" kind of thing, I think.
As far as giving books away to people who have the book on their TBR list: I wouldn't. Lots of people have my books on there who DID get the book free. You can't make them read. Waste of money. They're already aware of your book, and that's Step 1. I also wouldn't give away physical books, other than the 1 or 2 copies on Goodreads. I've heard of people having good luck contacting Amazon "top reviewers" in their genre and asking them if they'd like a free copy (ebook) in exchange for a review. I also do blog tours. That gets you both reviews and (some) visibility.



Sales prior to Promo -- avg 70 units per week, 10 units per day
Downloads During Promo -- 17.240
Paid sales 1st 24 hours after promo -- 130 units
Paid sales 2nd 24 hours after promo -- 70 units
So I got a nice surge but I dont' know what the hang time is likely to be, and I'm looking into what I can do, if anything, to keep the fires burning. I clearly got enough of a boost to make the promo worthwhile, but I'm wondering whether it's like to drop all the way back down to where it was before, and if so, how fast? .... Or is it likely to stabilize at a higher level than it was.
The other question I'm wondering about is ... what happens in subsequent promotions? Is the first one always the best, sort of the free premiere, and future ones are second run?
My book title is John Carter and the Gods of Hollywood.


I noticed that most of the big promoters of free books (PIxel of Ink, Digtal Book Today, etc), don't do a lot of promotion with nonfiction, so I was a little surprised at how many downloads we got. It got all the way up to #10 on the Top 100 Free Kindle list. Then on the first paid day, it got up to number 936 on the paid list ..... today (day 2 paid) it's at 1,045 or so and starting the long slow (hopefully) slide back down.


So ... my question is -- within your 5 day promotion, how did the downloads flow from day 1 to day 5. Was my experience different than yours in terms of day 1 and day 2?
And did you do any special marketing efforts during the run to optimize the performance in days 3,4,5?

Rosalind, my apologies -- I mean to reply to you, but entered a new comment instead. Newbie mistake. Won't happen again. To make sure you see, I'm re-entering it here with apologies for the double post.
My question was -- what was the pattern on your 5 day promo....i.e. did it grow or diminish or fluctuate? I got 11,000 day 1, and 6,000 day two. On day two, it seemed to be regaining momentum in the second half of the day so it might have continued to grow in subsequent days...or maybe not. I'm curious how yours went.
To me it seemed like Day 1 got a big jolt from the listings in Pixel of Ink, Digital Book Today, etc . . . . then on day 2 it slowed a bit, then started picking up again. It left me unclear about whether a five day run would just see it diminish in later days, or gather steam. (The reaction to the book has been good .... 4.8 rtg average on 38 reviews, so I don't think there's negativity on that front causing it to lose steam from day 1 to day 2, but who knows, maybe?)

I ran my last promo in November (and also ran the paperback as a giveaway on GoodReads at the same time). I contacted somewhere between 30-40 sites prior to the free days, and posted to the standard places during the promotion. I also had about 30 reviews on the book prior to the promo(averaging 4 stars on the .com site - more on the UK site; so the sites that required 4.0 min would have also run it).
The only caveat on this is that my works are not in the mainstream, but can sell quite well (middle-grade, young adult, humour).
I shall have to test it again ;)

Like I said in my blog post, http://www.rosalindjames.com/just-thi..., I'm still not sure, but I listed my guesses there if it..."
Rosalind,
I read your blog post. It's very informative. Thanks for sharing.
I also went to your Amazon book pages. How did you get the excerpts from your books on the pages? I think it's a great idea!


Thank you!




I published 7 months ago Rosalind. There is a sequel ready to go as soon as I have it edited.
I took a look at your blog but I could not see a spot to sign up to follow you and receive notification whenever you post??? I only follow three blogs but I wanted to add yours.

PS. Rosalind, I don't read romance but after reading your blurb I want to read your book BECAUSE it is set in New Zealand and you made it sound so great. I've visited there once and the thought of living there for part of each year has tempted me - the weather has made me hesitate.

Thanks, June! You can use the RSS thing to follow me (don't ask me how it works--not that good on the tech stuff). And thanks re my books. Can't promise you'd like them, but the first one's only 99 cents, so maybe when you want a break from the tough stuff. A number of people who don't read romance have said they enjoyed them (even some men, SHOCK). I try not to write anything too ridiculous. :)



Can we mention genres on here because it makes comparisons more meaningful?

Sure mine is a non-fiction book about the Disney movie "John Carter" -- an attempt to figure out why it tanked so badly when it is based on such a beloved sci-fi classic that has inspired everyone, etc. . . . .

Single days a month apart did not work very well for me.

However since doing it, I've seen others who did all five days in one promotion and seemed to have a good result--in at least one case an excellent result.
You don't hear much about people doing a single day promotion with good result but I wonder about that. I had 11,000 downloads at the end of the first day and a lot of momentum, and I wonder how much I gained from the second day when I had 6,000 downloads. On the second day, it started out more slowly, but then picked up at the end . . . . I dont' know what would have happened on a third day. Would it have diminished or grown? Hard to say.
. .

Single days a month apart did not work very well for me."
Speaking for me at least, I have played around a bit with the free days. My Best results have come like this.
At the beginning of the Three month period I run a 2 day promo usually on a Fri-Sat or Sat-Sun consecutively. In the middle I do a single day Promo. and towards the end of the three month period I do another 2 day promo. This generates the best sales for me.
When I would do single day promos I would usually get lost in the numbers and get very few giveaways or sales.
My experience with running more than 2 or 3 day promos is that on days 4 and 5 your numbers drop dramatically.
Books mentioned in this topic
The Governess 1 (other topics)Moonlight (other topics)
The Subtle Beauty (other topics)
Moonlight (other topics)
The Watchman's File (other topics)
More...
Authors mentioned in this topic
Ellise C. Weaver (other topics)Michael E. Henderson (other topics)
Tracey Allen (other topics)
Tracey Allen (other topics)
Jaye Frances (other topics)
More...