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Author to Author > Amazon sale knocks book pricing strategies out of the window

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message 1: by Andre Jute (new)

Andre Jute (andrejute) | 4851 comments Mod
Amazon is planning another book sale from 17 October through the end of the month to support the launch of the new Kindles.

Continuing its policy of making authors and publishers pay for market share for the Kindle, Amazon is pressuring publishers to supply front list and key backlist titles at 90% off recommended price.

Of course, Amazon will protect its own profit margin by not reducing the price of the Kindle by 90%....

As at other sales by Amazon, indies who don't join this race for the bottom will see their sales come to a standstill.

October is the wrong month to have sales come to a standstill, with probably a hangover into November, too close to Christmas for comfort.

Smart indies will act accordingly to reduce prices.


message 2: by Katie (new)

Katie Stewart (katiewstewart) | 1099 comments Great. Guess who just raised her prices? :(

Will I ever get it right?


message 3: by Andre Jute (new)

Andre Jute (andrejute) | 4851 comments Mod
If enough of the Big Six and some medium-sized publishers tell Amazon enough is enough, you might be in the principled majority, Katie. Don't bet your own money on it yet, though.


message 4: by James (new)

James Everington | 187 comments Ah bloody hell, was hoping for some good millage October, what with it being Halloween...


message 5: by Andre Jute (new)

Andre Jute (andrejute) | 4851 comments Mod
Kevis Hendrickson says:

"I'm done looking for price gimmicks to attract readers. Call me Mr. Slow and Steady. My sales may slump in the interim, but my focus is solely on increasing my output. I've got tons of books to write and fussing over pricing isn't going to get them written."


message 6: by Katie (new)

Katie Stewart (katiewstewart) | 1099 comments Andre Jute wrote: "Kevis Hendrickson says:

"I'm done looking for price gimmicks to attract readers. Call me Mr. Slow and Steady. My sales may slump in the interim, but my focus is solely on increasing my output. I'v..."


Sounds like the best way to go.


message 7: by John (new)

John Dwyer (johndwyer) | 3 comments Andre Jute wrote: "October is the wrong month to have sales come to a standstill, with probably a hangover into November, too close to Christmas for comfort.
Smart indies will act accordingly to reduce prices."

Andre, my book High Road To Tibet - Travels in China, Tibet, Nepal and India is $2.99 on the Kindle and I was thinking about making it 99 cents for the month of October. Is that a good idea or not? John


message 8: by Keryl (new)

Keryl Raist (kerylraist) | 240 comments I'm also skipping out on the price high/price low/sale now/no sale later thing.

My current plan is that my books will go for $3.99, except the first book of any series, which will sell for .99, or any compilation book, which will be priced depending on how many stories are in it.

Likewise, if I offer illustrated or "deluxe" editions, the price will go up.

But trying to anticipate the market, when others will be running sales, etc... That's for guys with number crunching degrees, and I don't have one.


message 9: by Andre Jute (last edited Oct 05, 2011 08:23AM) (new)

Andre Jute (andrejute) | 4851 comments Mod
Not necessarily, John. It sounds from the title like the sort of book that has a niche market of its own. Ask yourself: will it attract any more buyers at 99c than at $2.99? I suspect not. Ask yourself, will any buyers pass it by because Thesinger is only 99c? The answer is very likely, Maybe, but also, Sure, if they haven't got a copy of Thesinger already. I think they might find your book because Thesinger is 99c, and buy it now or later. I conclude, and of course I am as likely to be wrong as right, that you should spend your time tending your market, or writing another book, not messing around with your price. (Go check your tags will cause the relevant sale books to bring up your book too.)

The writers who survive these constant sales and other upheavals are the ones who use Amazon purely as a distributor rather than as a salesman, who find their own markets and just direct their buyers to Amazon to effect the delivery.

The people I was addressing with "Smart indies will act accordingly to reduce prices," are the undistinguished indies who produce me-too fiction in the genres, homogenous commodity white sliced loaf, easily digested and as easily forgotten. Those people have nothing to work with but price. Clearly your book doesn't fall in that class.


message 10: by Andre Jute (new)

Andre Jute (andrejute) | 4851 comments Mod
Keryl wrote: "But trying to anticipate the market, when others will be running sales, etc... That's for guys with number crunching degrees, and I don't have one. "

I have some of those, and a big rep for anticipating markets. (For a lark, I once cornered the hops market and was burned in effigy by angry beer drinkers. Screw those yahoos.) But anticipating what Amazon will do is like trying to anticipate when an elephant will roll over its sleep, a fast way to be crippled or killed.


message 11: by John (new)

John Dwyer (johndwyer) | 3 comments Andre Jute wrote: "Not necessarily, John. It sounds from the title like the sort of book that has a niche market of its own. Ask yourself: will it attract any more buyers at 99c than at $2.99? I suspect not. Ask your..."

Great advice Andre, thanks. I guess travel is a bit niche but I am curious about what might happen if I did offer the book for 99cents for a month anyway. I might give it a go and report back on my findings later.
John


message 12: by Andre Jute (new)

Andre Jute (andrejute) | 4851 comments Mod
John: If you make the experiment, please let us know the outcome.


message 13: by John (new)

John Dwyer (johndwyer) | 3 comments I will do Andre, no bother.


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