Analyst predicts Kindle sales to reach 10% in 2012

[Larry]

A Citigroup analyst predicts Kindle sales will be 10 percent of Amazon sales in 2012, up from 7.2 percent in 2010. According to Mark Mahaney, last year Kindle revenues (which include eBooks and devices) were $2.5 billion, or 7.2 percent of Amazon’s total. The analyst is predicting that Kindle revenues will hit $3.8 billion this year which would be 8 percent of revenues, and $6.1 billion in 2012, which would be a total of 9.9 percent.
MediaBistro.com says “while Amazon is notoriously tight lipped about how many Kindles and Kindle books they actually sell, recently the company has said that they now sell more eBooks than print books and more authors join the company’s “Kindle Million Club” (a group of authors that have sold more than a million Kindle books) everyday.”

[Stephen Livingston]

Well that is good news for all of us here in the indie and self-pub book corner. I do believe that eReaders are revolutionising the publishing industry right now.

[Larry]

Stephen wrote: "Well that is good news for all of us here in the indie and self-pub book corner. I do believe that eReaders are revolutionising the publishing industry right now."

Stephen, absolutely. Traditional big pub houses are just starting to realize their plight. Interestingly, based on what I've seen and surmised, so far the biggest effort is to issue existing clients books in an EBook version that is priced the same or higher than the printed versions. Weird.
Actually, a few of the literary agency seem more aware of the changes that are taking place. At least one agency in the UK (I believe) is starting its own operation to EPublish existing clients books, apparently in direct competition with the publishing houses.

[Stephen Livingston]

If the publishing houses fail to adapt they will disappear. Indie publishing offers complete artistic control to the author, control over pricing, and 70% of the price goes to the writer (via Amazon KDP). That's far superior to the deals authors used to put up with.