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What classifies as YA?
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In truth, it can't be denied that publishers are already guilty of a lot of 'pandering' in the YA section! I don't disapprove so much, but there may be some dishonesty in pushing the envelope on 'content' (ie the gore and other 'adult themes') when parents and educators are sorta looking to the Teens section as a place where they can trust their kids to pick for themselves. Obviously the whole 'troubled teen' genre has dealt with uncomfortable subjects for a long time, but the uptick in 'mature' content in YA books in more escapist genres like fantasy and horror might give some people pause.
Not that I mean to sound prudish about that. But since YA novels are really often for a tween audience the publishers should feel a little bit of a sense of responsibility, imo


What I'm getting at is this: in your opinion, should a book be marketed based on content, or by who will buy more of it?