Book Review: The Formula

[Eric]

Unique insights into F1 through the history and personalities that built it. Also illustrates that having the best product does not guarantee financial success.

In order to scale a business, the perfect craft is not enough; you need the right strategy. In sports, individual success can also come at the expense of the sport. F1 had to find the balance that drove competition without undermining the viability of the product, while building its fan base.

[Anna]

A great read, lots of insights and detailed history of Formula 1, highly recommended.