What is a good rate to release serial installments of a novel?

[Jonathan]

Finish the novel and release it when done. What is the advantage to releasing in installments? Other than the obvious--ripping off the reader (assuming you sell them for $0.99 each).

[Jason]

Scot wrote: "Hi guys - I've just started releasing serial installments of my novel Zero World. It's made of 16 installments of approximately 10,000 words each.

Originally it was going to be 1 installment per m..."

I don't know about large installments like this, but I'm releasing a serial novel on Wattpad and my blog, approximately 250 words/daily. It's still early, so I don't know how it'll work, but that's what I'm trying!

[Sarah]

Cphe wrote: "There have been quite a few threads started on ammie regarding the "serial" novel.

Many won't touch them - they normally have a cliff hanger which is why many won't invest time in them.

They see ..."

I read a book recently... and I was glad I'd downloaded it for free... that I knew was fairly short, but I wasn't expecting to be left, not only with a cliff-hanger, but the prospect of paying a lot more than I normally would for an eBook... I read a lot... to find out what happened next. I still don't know and I never will; I felt cheated.

On another occasion I paid 99c for a book of short stories. They were so good I did buy a novel by the same author. The short stories had been used as "a taster", but the writer was up-front about it. I thought that was a good sales pitch.