The Difference Between Content Marketing and Copywriting

[Justin]

So under a list of 71 ways to promote, Learn some copywriting principles is listed at #15. It then give a link to an article about what copywriting is and how it's different from content marketing.

http://www.copyblogger.com/content-ma...

*Personally I've read this a few times but am not really grasping what it's implying. Thought I'd share it so other can take from it and perhaps better understand it.

[K.P.]

Copywriting is writing copy for the purpose of advertising or marketing. The copy is meant to persuade someone to buy a product, or influence their beliefs. (from wikipedia). content managers fall under that. i don't see the difference between the two. both have to come up with content/copy to push/influence sales.