Where to buy link vs direct to Amazon?

[M.J.]

Hi all, I am getting some success at creating ads that potential buys are clicking on to find out more. Currently my link takes them to a 'where to buy' page on my site. I set up this way to a) drive traffic to my site, and b) accommodate Apple, Kobo and other reader platforms.
I see the visitors arrive at the where to buy page, but there are no resulting sales. Other factors could be at play of course, but I'm wondering if instead I should link them directly to my book on Amazon.com and if they are a .ca or Apple person, they will work it out. At least there they would see reviews, which I could add to my where to buy site, but I haven't yet. What is the better practice? - Thanks in advance - MJ

[B.A.]

If it links to your webpage, make sure you are using the same ad there with the direct links to each webstore you are using or the your distributor. Do not leave it up to the buyer to 'sort it out'. If you don't have that link to the various stores, I'll leave and not come back.

Another thing, do not use that landing page from the ad to get my email address. You can offer me the option (not an in your face sign up option) to sign up for your newsletter, but I'm there to buy your book. If you are offering a freebie in exchange for my email address, that I understand and will opt in, but if I click on an add, take me to my store options, not an opt in page.

[Gifford]

There are several websites where you can set up an author page and add universal book links that show all your buying options for each book you list. My favorite is Books2Read because it's free & so easy to use. I use their links exclusively on my website.

Story Origin has a small monthly fee and accommodates links from all the major publishers. The fee also includes the ability to do newsletter swaps and join genre-driven promotions. You can give away free copies, too, if the readers sign up for your newsletter in return for them.

There are others out there -- I checked a few more out before deciding on these 2, but don't remember offhand what they were.

Hope this helps.

[M.J.]

Thank you B.A and Gifford - very helpful