Amazon's editorial reviews are an underused tool for promotion. Or so says this article. It also has some interesting info on what qualifies as an editorial review (you may be surprised to find that nearly anything goes) and how to format an editorial review for maximum impact.
I haven't been using this feature much myself. I think I'm going to work on that this week!
I haven't been using this feature much myself. I think I'm going to work on that this week!