Make sure you have hyperlinks beneath your trailers on YouTube

[Kathy]

In the description area below your trailer on YouTube, make sure you have hyperlinks to YOUR book and to YOUR website. You want readers to be able to click on a link and learn more about your book, immediately.

A special note, which is very important: On YouTube, in order for your link to be active, it must have http:// in front of the web address. For example:

http://www.booktrailerservices.com is a hyperlink on YouTube whereas www.booktrailerservices.com is not. While both of these links are live here at GR, only the first one would be live on YouTube.


I've written a detailed article on other important places to make sure you have hyperlinks. Read at your leisure.

http://www.writehacked.com/marketing/...

[Donna]

Thanks for the note Kathy :)

[Kathy]

Donna wrote: "Thanks for the note Kathy :)"

You're welcome, Donna. Many authors have links to the creator of the trailer and some have no links at all. I've had to give up on finding out about any number of books because there are no available links.

[Donna]

Very true...excellent point Kathy :)

[Justin]

I put links in the video at the end but also below where you put information about the trailer/video as well. I guess the reasoning behind the link in the video is to get the reader to really want to glance down to click on it, if that makes sense.

[Kathy]

Justin wrote: "I put links in the video at the end but also below where you put information about the trailer/video as well. I guess the reasoning behind the link in the video is to get the reader to really want ..."

I add links at the end sometimes myself; as you say, it might incite people to look below. You can also annotate the video, so that the link shows on the video in place of an ad. People who click on that link will be taken directly to the destination site.

[Lily]

I always add links, it boggled my mind anyone wouldn't. Regardless, anther tip, for the description under a video you're just given a text box and it's not obvious how it will look.

Anything that goes beyond one line will be hidden by the "show more" and not everyone clicks on that. So I make sure the direct url is the first line, text description under that. At worse, viewers will just visit my website even if they don't read the whole description, and that's fine.

[[deleted user]]

That's very helpful and a good bit of info! Thank you for sharing that!

[Donna]

Great tips folks :)