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Smashwords as a marketplace (not as a distributor)
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I published my second book on Smashwords after having published my first on Amazon/Createspace. I thought I'd might see better performance being they distribute to many outlets. They also let you determine what percentage of your book readers can preview, and you can offer freebies through the use of codes. I was dissappointed. Most people, that is friends and potential readers had never heard of Smashwords. I'll never know, but when I offered free copies, I think people may have been reluctant to go to a site they were not familiar with. In the end I took that book down from Smashwords and it's now on Amazon.

As for my personal experience (though it is quite limited, with only one short story), even though my short story is on Amazon, Apple, Kobo, Barnes and Noble and many other retailers, all my downloads so far have been through the Smashwords site. Along with coupons and reduced workload to prepare the manuscripts, it allows to make your books available for free without conditions (while Amazon, for example, only allows it if you take part to a promotion and buy your place in that promotion).
Smashwords remains the fifth biggest ebook seller in the USA, so it would be better to not ignore it when we publish.




You might consider PublishDrive (ebook distribution only at the moment) for all or only the channels you can't reach by going direct. They reach a lot of places you can't get to directly, like reading subscription channels and digital libraries. Hope this helps.


You can definitely go wide and distribute with many channels, just make sure you don't click Amazon's exclusivity box - kindle unlimited.
Thanks for sharing everyone. I'm glad to hear some positives about smashwords. When I first started out all I could find was negative stuff about their upload process which kind of put me off!




I think it's good to explore different options. From a buyer standpoint however, I go directly to Amazon.
Adding: For perspective, those events were 2-4 days so a different scenario.

And yeah, haha I've heard a lot about the smashwords submission process.

For me, the problem with Smashwords is that very few readers of my books go there. One can criticise Amazon, but they really have tied up the ebook market as far as I can see. I don't think the other online distributors like Apple are really trying.

I agree with Ian, though, that the problem with Smashwords is the number of visitors compared to Amazon. I've barely had any sales through Smashwords, apart from when I do free or cheaper sales (and these sales were through Kobo and apple, rather than Smashwords itself). They're great for distribution (formatting issues aside!) but in itself it doesn't compare to the exposure of Amazon.

Sorry, I probably wasn't clear. I just meant that when I've lowered the price via Smashwords during a promotion period, etc, that's filtered out to all online stores, I've experienced sales through Apple and Kobo, rather than directly through Smashwords itself, so I could have cut out the middle man and sold direct through those outlets without using Smashwords.
The benefit to me, at least, is that I can control it all from one place rather than several, but I have looked into going direct as I've not received the same level of sales through Smashwords (via the online stores) as I have through Amazon.

So far I've had zero sales. None at all.
The submission process took longer there than it did on Amazon...and I did a paperback/ebook combination on Amazon!
Now, I realize I'm the one driving sales. So far however, I'd have to say Smashwords underwhelms.


Ian, I think the Smashwords promotions are only for their site. I'm currently enrolled in their summer sale but the reduced prices are only for the Smashwords site. However, when I do my own promotions (at Halloween, for example!) it lowers the price across the board.
I've noticed, though, that although both my books are currently enrolled in the summer sale, only the first book which is free is actually getting any traction - it's great, but I wonder if it's the same issue where people trust Amazon/Apple more etc when actually making a purchase.



Pinterest on the other hand it a search engine and what you put there can be seen and followed for years after you put it there. Think about it...where would you want to put your money or ads. 20 min, vs years.
FB isn't great for selling but you can pick up email list subscribers from there.
If you want to get sales...build your email list. You own it, control it and they are already fans of your genre. If you want to promote, get the price dropped on your promo book and use the sites like Free booksey, Fussy Librarian, etc. (There is a fold with them all listed) You will be more likely to get sales from there than twitter.


B.A.,
The info you mention here sounds invaluable. I say sounds like because one never knows personally for sure unless the advice is tried out. On another matter, I want to ask you if you are a pilot, and if so, does your picture here on Goodreads include a biplane in the background? Reason I ask is that I'm currently making an acrylic painting with a biplane as one of the focal points.

I've never used Smashwords personally. Even when I was wide for a brief time, I used D2D. The thing that scared me off Smashwords was simply, their "meat grinder". And, those on their site know, that's their term. I could never get behind such a one size fits all solution to ebook formatting. The process can be complex, and thus, easily broken by such software.
And to make mention to what Ian said, Amazon does own the ebook market but that is not necessarily a good thing for us indies. Competition benefits us all and when too much control rests in the hands of one platform, we become beholden to their terms.
And to make mention to what Ian said, Amazon does own the ebook market but that is not necessarily a good thing for us indies. Competition benefits us all and when too much control rests in the hands of one platform, we become beholden to their terms.

A. wrote: "I have never had any problem with Smashwords. Yes, they only take doc files but it's so easy to convert. What do you mean my Meat Grinder?"
From their website:
"The vast majority of Smashwords authors and publishers choose to upload Word .doc files. They do this to take advantage of Meatgrinder, our automated conversion technology. Meatgrinder generates high-quality multi-format ebooks. With a single Word .doc upload, Smashwords will create multiple file formats including .epub, .mobi for Kindles, PDF, plain text and HTML. The Smashwords Style Guide provides simple step-by-step instructions on how to format and design a beautiful ebook for free using a word processor."
The Meat Grinder in question is the software they use to force a .doc file into an .epub or .mobi. As they will tell you, most of the time this will result in a fine ebook. Other times, it won't. I prefer less uncertainty in my conversions, that's all.
From their website:
"The vast majority of Smashwords authors and publishers choose to upload Word .doc files. They do this to take advantage of Meatgrinder, our automated conversion technology. Meatgrinder generates high-quality multi-format ebooks. With a single Word .doc upload, Smashwords will create multiple file formats including .epub, .mobi for Kindles, PDF, plain text and HTML. The Smashwords Style Guide provides simple step-by-step instructions on how to format and design a beautiful ebook for free using a word processor."
The Meat Grinder in question is the software they use to force a .doc file into an .epub or .mobi. As they will tell you, most of the time this will result in a fine ebook. Other times, it won't. I prefer less uncertainty in my conversions, that's all.

M.L. wrote: "I'm wondering about that 'meatgrinder.' I saw a book on Amazon and the publisher said Smashwords. But the formatting was wonky. Does the author need to reformat from SW to something publishable on ..."
Smashwords is capable of producing .mobi files (which can be uploaded to Amazon) but, as this case demonstrates, not every peg fits every round hole, so to speak. The risk exists that your .doc file will have "ghost formatting" that will throw off the meatgrinder and result in wonky formatting.
Which is why for my money, I prefer to format my ebooks (and print books, for that matter) myself. Less chance of something weird finding it's way into the final product that way :)
Smashwords is capable of producing .mobi files (which can be uploaded to Amazon) but, as this case demonstrates, not every peg fits every round hole, so to speak. The risk exists that your .doc file will have "ghost formatting" that will throw off the meatgrinder and result in wonky formatting.
Which is why for my money, I prefer to format my ebooks (and print books, for that matter) myself. Less chance of something weird finding it's way into the final product that way :)


JAKe wrote: "Question about a person that seems to have made a claim to have posted on this thread - that would be Janice_The_Review_Girl. Is this person real? I did not see a post from her on this thread and I..."
It sounds suspect. Personally, I would not engage.
It sounds suspect. Personally, I would not engage.

Thanks for commenting, Eldon.

Ian wrote: "Just because the person does not post on Goodreads does not mean it is a scam. One approach might be to ask for links to some of her reviews. If she posts reviews on Amazon, why not? The cost of on..."
It's more than the cost of one ebook though, Ian. Consider if Amazon sees this arrangement as a paid review. They could cost an author far more than one ebook. There's also the potential piracy issue at play as well. It's been my experience that reputable sources of promotion/review rarely contact an author - instead it's the other way around.
And lastly, in this case, I saw the post and it looked very suspect.
It's more than the cost of one ebook though, Ian. Consider if Amazon sees this arrangement as a paid review. They could cost an author far more than one ebook. There's also the potential piracy issue at play as well. It's been my experience that reputable sources of promotion/review rarely contact an author - instead it's the other way around.
And lastly, in this case, I saw the post and it looked very suspect.

Ian wrote: "If she regularly posts reviews on Amazon they are hardly likely to take that attitude. I did say first check what reviews she has posted. If she is a disaster waiting to happen, there will not be a..."
Jake asked for opinions on this and I think we've given him some. I say we agree to disagree Ian :)
Jake asked for opinions on this and I think we've given him some. I say we agree to disagree Ian :)
JAKe wrote: "Question about a person that seems to have made a claim to have posted on this thread - that would be Janice_The_Review_Girl. Is this person real? I did not see a post from her on this thread and I..."
I removed her post because it was self-promoting, it was off topic, and because it wasn't the first time I've seen a post by a "reviewer" that was worded exactly the way that post was. When I try to look at her profile, it's set to private. It all seems suspect. Approach with caution.
I removed her post because it was self-promoting, it was off topic, and because it wasn't the first time I've seen a post by a "reviewer" that was worded exactly the way that post was. When I try to look at her profile, it's set to private. It all seems suspect. Approach with caution.
Dwayne wrote: "JAKe wrote: "Question about a person that seems to have made a claim to have posted on this thread - that would be Janice_The_Review_Girl. Is this person real? I did not see a post from her on this..."
Thank you Dwayne :)
Thank you Dwayne :)

Phyllis wrote: "I have had very little success with Smashwords either as a distributor or as a marketplace. Just the occasional sale, even when participating in their regular promotions. I've tried it several time..."
My experience has been similar Phyllis. While there can be advantages to being wide and using a service like Smashwords, I found it stretched the marketing budget too thin as I then needed to maintain visibility on numerous sites as opposed to just one with Amazon.
My experience has been similar Phyllis. While there can be advantages to being wide and using a service like Smashwords, I found it stretched the marketing budget too thin as I then needed to maintain visibility on numerous sites as opposed to just one with Amazon.

My experience with Smashwords matches that of Phyllis too. In my opinion, the problem is that you can't promote across the sites they distribute to, and they are too small. Which raises the question, do the other sites run promotions? I haven't seen any, but I guess I don't look that much.
- Do you get a lot of sales through smashwords itself/from readers who read the book ON smashwords
- Are there other benefits to smashwords that may make me want to try it out?
I know they do coupons, which is something I wish all the platforms did, but I guess that wasn't really enough of a reason on its own to make me want to list my books on there, but maybe I should?
I'd appreciate any thoughts or experiences anyone's willing to share!