Friedman article: How to Write Better Marketing Copy

[Quantum]

Or "Subtlety is not your friend".

https://www.publishersweekly.com/pw/b...

[Graeme]

Thanks for the Link Alex, well done.

[Graeme]

To summarise - trawl the most popular reviews of your books for descriptive keywords that actual readers would use to describe your books.

Use those keywords in your advertising copy.

[Quantum]

Bingo!