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Marketing Tactics > How far in advance to send a press release

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message 1: by C.A. (new)

C.A. Pack (capack) | 50 comments Hi,

My co-author and I are in the process of having a marketing company send out a press release for our new book, which comes out on September 25th. When should the press release go out? 3 days in advance? A week in advance? Something else? We were thinking right after Labor Day, but that's 2 weeks in advance. Should we wait another week or more? Please help. Any advice would be much appreciated.

Carol


message 2: by Janell (new)

Janell Rhiannon | 16 comments Alessandra Torre has a marketing course (its cheap) with a ton of advice and how to for all this. It’s completely worth it.


message 3: by C.A. (new)

C.A. Pack (capack) | 50 comments Thanks, Janell.


message 4: by Janell (new)

Janell Rhiannon | 16 comments ;) welcome


message 5: by Rhylee (new)

Rhylee | 1 comments I worked in the ad business for years. If this is your debut book, 2 weeks in advance is to long. People will forget unless you already have a large audience from other book releases. If the book is on pre-order now, do it now. If it's a debut novel without a large audience, wait until after the book releases so you can include some quotes from reviews and help drive more sales after the initial purchases.


message 6: by Erica (new)

Erica Stinson (goodreadscomerica_r_stinson) | 139 comments Rhylee wrote: "I worked in the ad business for years. If this is your debut book, 2 weeks in advance is to long. People will forget unless you already have a large audience from other book releases. If the book i..."

I tried and failed horribly at ad placement when I released my first book in 2015. Thanks for clarifying the correct way to do this because I've got a pre-order coming up in a couple of months and I was thinking of running a press-release. Thanks!


message 7: by Nicole (new)

Nicole Gilmore (goodreadscomnicole_gilmore) | 5 comments What exactly is the press release?


message 8: by Dwayne, Head of Lettuce (new)

Dwayne Fry | 4356 comments Mod
Catherine wrote: "Hurray! "

No links. No self promotion.


message 9: by Mary (new)

Mary Walker | 25 comments Hello all can I please get some recommendations about what software you use for press releases.

Mail chimp no Google no.

I ran into trouble with people not being able to unsubscribe.

Thanks I have 7 books that all need marketing again.

Thanks


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