The Sachin Effect

[Kalyani]

Exhausted by all the activity, I decided to take a two-minute Pranayama break. As I sat still, breathing in and out, I became aware of Dev’s low voice next door, trying to save some poor soul’s job, “C’mon yaar. He is Sachin material. So what if he is currently unbilled?”

Distracted by the S-word, I forgot to concentrate on my breath and concentrated instead on wondering which cricketer the Australians and the British used in the way that we used Sachin. I wondered if Sachin knew about this… this appropriation of his brand by project managers in the Indian IT industry, and if he did, whether he approved of the manner in which he was incorporated into our management philosophy. I wondered what or whom we had used before Sachin and cricket had happened to our great nation.

Read more about Kalyani’s life in Bend Your Knees & Do Your Best – a story about a 40 year old IT professional whose neat and boring life suddenly turns upside down because of downsizing at work. And though Kalyani manages to land on her feet, she finds that her life has changed forever…