Differences in US and UK pricing

[Alexis]

“Clearly there is a big difference in pricing between the two countries and it is making me wonder whether I should adapt my current pricing strategy to reflect this.”

Yes. Definitely. You should offer your book at hghest price that the consumer is willing to pay for it. The trick is finding out what that price is of course.

In the end, like everything else, this is about trial and error.

Adapt, change, hustle until you reach that sweet spot of equilibrium.

[Amy]

I’ve been saying this for a couple of years, in the UK, people don’t like paying for books. My view is people need educating. Maybe they assume that we get paid just because we have a book listed on a website. However given that I’m unlikely to be able to change the public’s understanding of self-publishing, I’d price books according to how much people will pay for them.

[Anna]

Useful, Alex, thank you.

In the UK I've got mine as low as allowed for them still to be in KCD's and KU.

In the US, it's the same except for my time travel which jogs along at $3.25. I upped it from $2.99 several months ago and there have been no ill effects. It pays for a bit more advertising rather than going into my pocket.