Top Ten Publishing Trends Every Author Needs to Know in 2018 (for example, $4.99 has joined $2.99 and $3.99 as pricing sweet spots)

[Quantum]

Always look to your genre, but generally speaking:

... one of the big takeaways from this year’s Smashwords Survey was that we found our bestselling authors were able to increase prices without undermining unit sales. $4.99 has joined $2.99 and $3.99 as pricing sweet spots.

https://www.writtenwordmedia.com/2018...

[Marie Silk]

Great article with lots to think about. Ebook prices on trad books are rising from what I can see. $14 is becoming more normal.

[Graeme]

I'm currently priced at $4.99 for all my books. I'm promoting at $1.99 for all promos except my attempts at Bookbub features which will target $0.99.

[Graeme]

EarlyBirdBooks have increased their feature prices from $200 to $300.

[Quantum]

From the article:

2) Marketing will become more expensive

[Graeme]

Indeed. I'm a little short/tight through to March at least so Q1 will be more along the lines of BargainBooksy Fantasy Promos at $40 each. Although I'm inquiring about a The Portalist Fantasy promo at $100 for February.

Clearing decks to hunt a BookBub Fantasy Feature at $0.99 from late April going forward. I only need to get one of those this year.