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Do you really need more than 5 reviews? List of review sites. One technique to get 80-100 reviews around release date
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I can't help but be wary of Indie books with 10 or even 15 reviews with 90% of them five star reviews.
Even classics like LOTR, wheel of time, A Song of Ice and Fire to name a few don't have that kind of unanimous praise. I've read very good Indie books, but nothing that comes close to those, and a global rating above 4.2/4.3 is VERY rare. For me, that's alarm bells going off indicating proxies/close relations have made a marketing push and I can't rely on that.
Above the number of reviews, I think I'm looking more at their dispersion. It's unavoidable, some people will hate it (I've had a friend qualifying Wheel of time as a LOTR rip-off, and he DNFed it. I didn't agree, but it didn't change that man's opinion one bit) and some people will find a novel meh while others will rave about it.
If a novel has a little bit of everything in its reviews, that's what makes its rating credible in my opinion.

I can't help but be wary of Indie books with 10 or even 15 reviews with 90% of them five star reviews.
Even classics like ..."
but still, in the article (which, btw, has a lot of good info other than what I quoted), the author states:
"a book I recently wrote had a single three-star review for over a week. During that period of review ignominy, it sold around 10 – 12 copies a day. Many trad-pub books, particularly more literary-skewing fiction, have averages of around 3 stars."

I do think more reviews are good for a book. If you choose between two books of the same genre and one has 300 reviews at 3.5* and one has 7 reviews at 4.5*, you might pick the one with more reviews, just because you might assume those 7 are friends.
Thanks for the article!

This article has a list of review sites with the author's results....reviews are far less important for books than [for], say, socks or a new television. Tha..."

Then he states ' A book with zero reviews and a genre-relevant cover will trounce one with a terrible off-genre cover and a hundred glowing reviews.' That's predicting a massive importance to a cover. I know we had a thread about the importance of covers that didn't get very far but, hell, that statement would take some supporting evidence. Do readers, especially of e-books, think a cover makes any difference to their choice? But, otherwise, great stuff.
This article has a list of review sites with the author's results. What are reviews good for? Are review sites the most effective method?
And going with review sites are not the only way nor necessarily the most effective. Try these:
One technique to get 80-100 reviews around release date Thoughts?