2017 Digital Book World: Hotsheet round-up, including marketing tips

[Quantum]

"Random House’s main goal prior to publication [of debut novel Lilac Girls] was to ramp up consumer reviews, and to that end they gave away 3,500 advance reader copies, partly through a Goodreads campaign.

"... the author was a “rock star” on social media—she was engaging and personal, mentioned specific readers, and made readers feel validated. So they encouraged her to keep going, and that also played a role in generating momentum and word of mouth. As of today, about 225,000 copies have sold.

"... you don’t need a huge budget to have a successful digital marketing campaign. McCarthy urged, 'Make small bets. Run $10-a-day targeted ads, A/B test, move quick. You don’t need a big budget to get a fire going.'”

and in "A Roundup of Tools and Tips"

"or influencer marketing: Give influencers editorial control to create content in a way they know their audience will respond to. When getting influencers to talk about or market your content, let them provide their followers with an exclusive discount or free promotion. Think of ways to keep the marketing going with an influencer. Keep them invested. Exclusivity breeds ownership.

"If you’re running a giveaway (ARCs or free print copies), add a handwritten note so that it seems more special—you’re more likely to get a review."

http://us11.campaign-archive1.com/?u=...