Book Promotion-What to Give for Free?

[SFK Press]

Hello. I am posting on behalf of an author I am representing. He has a book coming out in January, and he wants to see if he should give out book excerpts or book copies or e books. I am uncertain of this, especially of giving out the whole book on a large scale, because who will buy when they get the text for free? Authors that have gone through this process before, I could use your advice. Please respond here or email me at eai@sfkmultimedia.com. Any help is appreciated and we will find a way to return the favor. Thank you.