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ARCHIVES > Advice Needed for Running a Book Giveaway

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message 1: by Tiffany (new)

Tiffany Current | 10 comments Hi All,

I'm hoping somebody can give me someone advice. I have an e-book coming out in November, and I was thinking of running a book giveaway (+ Amazon gift card) to help publicize it. From your experience, when is the best time to run a book giveaway? Before your book comes out -- ending a few days before your book's release? Or the day your book is released? My goal is to drum up publicity (and hope that it may lead to a few sales).
Any advice or insight would be much appreciated!

Thanks,

Tiffany


message 2: by K.R. (new)

K.R. Reese (authorkrreese) I ran a paperback giveaway about 2 months after it released. But, about 3-4 weeks after initial release, I had it free on Amazon for a weekend and got a lot of downloads! Facebook does a lot of publicity!


message 3: by Tiffany (new)

Tiffany Current | 10 comments Thanks for the insight! This is good information!


message 4: by [deleted user] (last edited Sep 03, 2016 07:53PM) (new)

I ran my book on Amazon Free recently. I also got a lot of takers. Then as soon as it went back to price ($3.22) not one person bought. ALSO, no reviews. However, I did get a higher notice by Amazon. They are good to deal with. As for the Free Takers, they want but don't return the favour and give a review. Not even a bad one. Thats sad. I can't do that.


message 5: by Tiffany (new)

Tiffany Current | 10 comments Thanks, Crystal, for sharing your experience. It sounds like making your book free for a short period of time really helps with downloads. I think I may try that out a couple weeks post-release.


message 6: by Ann (new)

Ann Girdharry (anngirdharry) I've run a few free promos on my books in the last year.
I think it helps if you can possibly get some reviews up on the book first.
I've also used the freebie book websites to publicise a freebie - it depends on the genre of book which site you choose but for mystery/suspense I've used thefussylibrarian.com and I've had good take up. You need 10 good reviews first though.


message 7: by Tiffany (new)

Tiffany Current | 10 comments Thanks, Ann, for the tip.


message 8: by Justin (new)

Justin (justinbienvenue) | 792 comments I'd definitely say before as it's a great way to build interest. Also the day of the release is a good time to run a giveaway too, that's what I did.


message 9: by Tiffany (new)

Tiffany Current | 10 comments Justin wrote: "I'd definitely say before as it's a great way to build interest. Also the day of the release is a good time to run a giveaway too, that's what I did."
Thanks, Justin! That's a great idea. I was thinking of doing a giveaway on my launch day as part of my virtual book look using Facebook events. Have you ever done something like that?


message 10: by Justin (new)

Justin (justinbienvenue) | 792 comments Tiffany wrote: "Justin wrote: "I'd definitely say before as it's a great way to build interest. Also the day of the release is a good time to run a giveaway too, that's what I did."
Thanks, Justin! That's a great ..."


Yeah, I ran a few giveaways during my launch day by doing contests.I would ask a question or show an image and the winner gets a copy of the book.


message 11: by Tiffany (new)

Tiffany Current | 10 comments Thanks, Justin!


message 12: by Groovy (new)

Groovy Lee I agree that running one before the release will drum up interest. But I'm the kind, I don't think about that until way after. So, for me, anytime is a great time to do giveaways. I've done four so far for books that have been out for over a year, and they were very successful.

If you're hoping for reviews from the giveaways, don't get your hopes up. Sorry. Out of all the books I've given away, I would say I got 1% of A review:)

It's just best to ask book bloggers who give reviews for that.


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