QR Codes?

[T.L.]

I think they do, at least here in the UK.
We are becoming more instant info greedy, and QR codes take readers straight to the book without them having to search.
Personally I'd say keep it. I don't think it costs any extra.
:)

[James]

Yes, I used them on my promotional bookmarks. One development which I find very appealing is the visual QR code which can take a logo and blend it with a QR code. When I am feeling bold I will show the code and encourage "Here, try it!"

[P.T.]

Check your analytics. Did you get a lot of clicks on that code last time? I've tried using bit.ly on my bookmarks and they didn't perform well at all.

Now I just direct them to my website where they can click on the Amazon link to purchase as well as providing me with the opportunity for email capture.

[Frances]

If you think that part of your target audience is millennials, they especially use QR codes. Other demographics do as well but not as often as millennials.

[Jan]

Pardon my ignorance, but what are QR codes?

[Jan]

Wow. Thanks so much for the link, Sharlyn (as much of it as I understand). I'm afraid I'll need a young person to explain how it works. I have so much to learn...!

[Jan]

Good to know about the WhatIs.com site as well. I'm sure I'll be using it a great deal.