What makes a good title?

[Samuel , Director]

Happy Easter.
This particular thread discusses what makes a good spy thriller title. Titles at times can be irrelevant in the grand scheme of things but one that rolls off the tongue can still help catch the eye of a potential reader. There are two kinds of title.

1) The "Mad lib". Popularized by the great Robert Ludlum it is basically The [insert noun] [insert noun with political symbolic significance to the plot]. (The Hunter/The Enemy/The Game)

2) Every other title which does not follow the "mad lib" template.
( Clear And Present Danger/Debt Of Honor/Support And Defend/Better Off Dead)

[Nick]

it's the balance of the title and the cover, if you miss one, the eye is attracted by the other.
Although the publishers do love a theme, the lone figure holding a gun in profile seems very popular....

[Samuel , Director]

Nick wrote: "it's the balance of the title and the cover, if you miss one, the eye is attracted by the other.
Although the publishers do love a theme, the lone figure holding a gun in profile seems very popular..."
Indeed. "Thriller man" as Charles Cummings, the noted spy fiction author called it, is incredibly popular