Featured Q&A with Cali Gilbert

[Michael]

What made you decide to crowdfund for your project?

To be honest, I had no choice. I wrote and published my latest book, It's Simply Serendipity during a time when I was homeless. I knew I had a story that would help others, especially women in transition, and I wanted to get it out into the world. I was fortunate enough to have friends who opened up their homes to me and allowed me a place to rest my head during the writing process. I was also suffering from a severe back injury which in the end was a blessing because the only comfortable position for me was laying in bed. I would literally sit in bed with a pillow on my lap, laptop on the pillow, and write my book.

Did you have any apprehension about the crowdfunding process?

Yes, because I had no idea how it worked and the time it would take to successfully fund my project. I had heard about several crowdfunding resources, but wanted to make sure I chose one that was the best fit. I believe as an author, Pubslush is certainly the best resource for both new and seasoned writers.

How would you construct your campaign and outreach differently?

Before entering into another campaign, I would make sure I had everything in place LONG before launching the campaign, and then allow more time to promote the campaign during the 30 or 60 day period. I know I could have had a more successful campaign had I prepared better beforehand, but like I mentioned, I had other priorities at the time, like keeping a roof over my head.

What was your most effective method of communication?

Believe it or not, word of mouth. I publicized the campaign through social media and my website, but the large donors where those I met face to face.

What were you able to achieve with your campaign dollars?

The funding I raised kept a roof over my head long enough for me to successfully get the book on the market so I could then properly promote it.

Did the crowdfunding process change your writing or artistic approach?

No, it did not change either my writing or artistic approach. I viewed it as another tool to help with the launch.

What did you learn about yourself or the world through this process?

That people really want to support your message. It's just a matter of getting your message out into the world, and those who feel connected to it, will support you. I also realized it's NOT a bad thing to ask for help. I've always been very independent and tried to do everything myself. It came to a point where I realized I needed help and I'm glad I asked for it.

How do you see crowdfunding fitting into the publishing process, now and in the future?

I feel crowdfunding is crucial because it not only allows you to fund your project, but you are building community as well. You are building your tribe of those people who want to support you and watch you succeed. That is so much better and more fulfilling I feel than the amount you raise. Those you connect with during your campaign can stay with you long after the project if funded.

Note: We provide ten optional questions to our featured authors. Honesty is encouraged. Answers are edited only for spelling and punctuation.