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I don't browse Amazon much, but I do browse Goodreads. It's hard to say what catches my first attention, probably title most often, but not always. But then I always read the blurb and that has a big influence. If that passes muster, I will check the average rating and read a few reviews. I don't pay much attention to the cover unless I'm having trouble figuring out what the book is about and the cover gives me a clue, but that's rare.


If I'm still not sure of the book, I will go looking for the one and two star reviews, since, more often than not, they tend to be a little more honest about why the book doesn't work for whatever reason.
It's really interesting too, as to what works for each person.
And a cover doesn't have to be visually stunning to catch my attention. It just needs to be interesting.

The cover plays little role in my interest in a book. I have opinions on which ones look nice, and some can attract me in the bookstore, but that is about it.
If I am on the fence or hesitant to read a book, I will read the sample pages or first chapter.

Things I've never used: Goodreads ratings as I find them useless, covers as I almost only buy ebooks, advice from friends or strangers.

For kindle purchases I look at the countdown deals first. For me it's usually a blurb that will pull me in. Some indie books can't really afford really interesting covers at first.
Then Ill hit the daily deals and see if anything catches my eye.
Then I check out what the best sellers are and check goodreads recommends. Most times what helps me the most is downloading samples too. If a book can't get me within the first 20-40 pages then I usually end up giving it a pass.

Price definitely plays a role in whether or not I will buy a book. Since I buy kindle books I am not going to pay premium prices for a book no matter how good it is.

One of the more useful ones I have used in the last couple years is look for authors who have own multiple awards, particularly Hugo awards. That strategy may be poisoned by some right wing political fuckery nowadays days, we'll see after this weekend.
Another I use is lists of recommendations, you see those on imgur fairly often. if the list has several people I like it means the others are good bets. There was a list of sf books with strong female leads I used for a good two years that was surprisingly useful, some of the authors were indifferent as you might expect from a focused list like that but fewer than you'd think.
One thing I do with goodreads is similar, I find a books I like and then go down the reviews 'til I find one that likes it for the same reasons I do, then I use that persons recommendation. It is surprisingly uneven method. You'd think someone who likes a book for the same reasons you do would have similar ideas about other than they do.
Myself, I look at stars on Goodreads, and if the cover is good (professionally done) and the blurb is interesting, I buy it. At one time I based my purchasing decisions solely on the cover, that was in high school. The cover still has to be good, I think everyone who publishes should spend at least a couple hundred to have a professional artist do it. Devianart is a great place to look if you're lost on who to hire.