Fast Food Nation question

In the book, Schlosser discusses how children have become the target demographic. A man named James U. McNeal divides the different types of requesting or nagging if you will, into seven major categories. At the end of his explanation, Schlosser quotes him by saying that " the key [to marketing] is getting children to see a firm...in much the same way as [they see] mom or dad, grandma or grandpa"(44). How does that excerpt make you feel and do you agree with the theory?