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General Fuckery > Seeking a Missing Link, and a Mass Audience

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message 1: by Félix (new)

Félix (habitseven) http://www.nytimes.com/2009/05/19/bus...

It is science for the Mediacene age.

On Tuesday morning, researchers will unveil a 47-million-year-old fossil they say could revolutionize the understanding of human evolution at a ceremony at the American Museum of Natural History.

But the event, which will coincide with the publishing of a peer-reviewed article about the find, is the first stop in a coordinated, branded media event, orchestrated by the scientists and the History Channel, including a film detailing the secretive two-year study of the fossil, a book release, an exclusive arrangement with ABC News and an elaborate Web site.

message 2: by Dan (new)

Dan (akagunslinger) Let's hope this amounts to more than the Bigfoot corpse hoax a few months ago.

message 3: by RandomAnthony (new)

RandomAnthony | 14536 comments Yeah, I want to hear more about this...sounds interesting.

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