not all books appearing on Kindle store (device)

[Cam]

Hi, I'm really new with the Kindle device. I noticed that not all books appear in the Kindle store when I access it via my Kindle as compared to viewing it on my laptop's browser. I particularly mean the limited time offers section. I would see some books on my browser and when I double check via the Kindle, I noticed it doesn't show. I've only tried this last night so not sure if I'm doing something wrong or if I have to tweak something in my Kindle.

[Tom]

Yes, that baffles me as well. If I have the patience to scroll through 10 pages, why stop me at 4 pages of results? Don't they want to sell me something?

There may be some psychology at play: when you have more choices, you tend to deliberate more. And on a Kindle it would take much longer than with a computer browser to go through the complete list of limited time offers, and much harder to go back and revisit the earlier pages, and finely, make a purchasing decision. Frustration would take its toll and people might wind up buying nothing. A browser has much less 'friction'.