How to Promote YOUR book on Amazon discussion

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message 1: by G.K. (new)

G.K. DeRosa | 20 comments Hi Everyone!
Has anyone had any luck in collecting email addresses? I'm doing KDP Select right now and don't have access to anyone who is buying my book. I wanted to set up a landing page or something to collect email addresses so that I can let people know when my next book comes out. Any tips? Any promos that have helped you? Thanks!
GK DeRosa
Wilder: The Guardian Series
www.wilderbook.com


message 2: by Juliet (new)

Juliet Aharoni (juliet_aharoniyahoocom) | 59 comments Hi GK,
Here's my email: juliet_aharoni@Yahoo.com
Juliet


message 3: by G.K. (new)

G.K. DeRosa | 20 comments Thanks Juliet! I'll add you to my list :)


message 4: by Lynne (new)

Lynne Stringer | 40 comments I'm building a list myself but it's a slow process and I don't really have any ideas on how to do it faster. All the best with yours, though. :-)


message 5: by G.K. (new)

G.K. DeRosa | 20 comments How are u doing it Lynne? I have a form on my website that offers two free chapters if they sign up.


message 6: by Lynne (new)

Lynne Stringer | 40 comments Yes, I have a form too and they get the first chapter free if they sign up. I think that's the standard way to do it.


message 7: by G.K. (new)

G.K. DeRosa | 20 comments Are you doing anything to get readers to your website?


message 8: by Lynne (new)

Lynne Stringer | 40 comments I'm chatting on as much social media as I can.


message 9: by G.K. (new)

G.K. DeRosa | 20 comments Got it. Thanks for the chat!


message 10: by Lynne (new)

Lynne Stringer | 40 comments No worries. :-)


message 11: by April (new)

April Wilson (aprilwilson) G.K. wrote: "Hi Everyone!
Has anyone had any luck in collecting email addresses? I'm doing KDP Select right now and don't have access to anyone who is buying my book. I wanted to set up a landing page or someth..."


Hi, G.K. Based on all the research I've done on marketing books, a website landing page with a mailing list sign-up form is a big necessity. I've studied some very successful indie authors who use this technique for staying in touch with their readers. Building a mailing list of readers who love your work is the key to success, because you can notify them when a new release is coming out.

I set up a very simple/basic website myself:

http://www.aprilwilsonwrites.com

It's not optimized for mobile devices (yet), but I'm working on that this weekend.

I use MailChimp to collect the e-mail addresses. Most do, from what I have read. It's very easy to set up.

April


message 12: by Lynne (new)

Lynne Stringer | 40 comments Yes, I have the same set up on my website: www.lynnestringer.com


message 13: by G.K. (new)

G.K. DeRosa | 20 comments Thank you ladies! I have one on my website as well and I've just recently been getting more sign ups! I have no idea where they're coming from but I'm happy :)


message 14: by Lisa (new)

Lisa Emme (Lisa_Emme) | 1 comments I do as well. It was pretty easy setting up a webpage with Wordpress. I've been playing around with it trying to figure out the best layout. Finally found one that would let me create a static landing page with a sign up button to my MailChimp mailing list form. Seems to work pretty well.

www.lisaemme.com


message 15: by G.K. (new)

G.K. DeRosa | 20 comments Wow that's a ton! How do you set up the traffic pipelines? And I'm totally clueless on SEO. I've done some advertising on FB and maybe get a couple sign ups but usually end up spending way more than is worth it. I'm currently using Mailchimp as well, but the free version.


message 16: by Lynne (new)

Lynne Stringer | 40 comments I've tried advertising on Facebook and have found it useless, for works of fiction, anyway. My husband's business fared better.


message 17: by Shannon (last edited Jul 29, 2015 08:26AM) (new)

Shannon Peel (shannonpeel) | 1 comments I use MailChimp - it has apps for Facebook and other social media platforms to collect email addresses and sign up html widgets for websites, landing pages etc. WIX has an app for mail chimp for any website created on it and I'm certain other website creating & hosting site like WIX will too.

Mail Chimp enables you to create html email campaigns and track analytics - like open rates, who opened who didn't where did they open it how many times and did they share it.

It's free up to 2000 subscribers. I've been using it for years with no issues. I've used it for work in my sales / marketing roles and now the company I work for is going to be using it because of the reports I'm able to generate and the look of the emails.

Shannon


Check out my social media and follow me if you think you'll get value from it.

https://www.facebook.com/Thiteen.Shan...
https://www.pinterest.com/carennedy/t...
http://shannonpeel.tumblr.com/
https://plus.google.com/u/0/

and of course here on GoodReads.... Don't forget that!


message 18: by Damon (new)

Damon Zahariades | 1 comments @P.B. - great tips on driving traffic and building a list.

Here are a few additional notes...

1. Set up a landing page that minimizes distractions.

2. Offer something of value for free in exchange for the visitor's email address (a lead magnet).

3. Sell the benefits of your free lead magnet. Make it irresistible.

4. Make sure the visitor understands what she'll receive as a subscriber. You want to meet, and ideally exceed, her expectations. That maximizes retention.

5. Track conversion rates by traffic source (Facebook organic, Google, Bing, guest posts, links inside your book, etc.). That way, you'll know which sources are delivering the best prospects for your mailing list. You'll need to install an analytics program to do this properly.

6. Focus your efforts/ad spend on the sources that yield the highest conversion rates (opt-in rate).

Definitely do organic search. Definitely do social media. And maybe do paid search depending on your budget and audience.

But everything should point to your landing page so you can build your email list. That way, you'll always be able to reach out to your audience.

If anyone's curious to see my landing page, here it is...

www.artofproductivity.com/free-gift/

Incidentally, I'm using Aweber.


message 19: by G.K. (new)

G.K. DeRosa | 20 comments Thanks for the advice everyone!


message 20: by J.M. (new)

J.M. Brown (janbrown) | 1 comments April wrote: "G.K. wrote: "Hi Everyone!
Has anyone had any luck in collecting email addresses? I'm doing KDP Select right now and don't have access to anyone who is buying my book. I wanted to set up a landing p..."

Hello April. I'm new to this group. I just started a blog. How do you set up a sign-up page on a site and what are readers signing up for? A newsletter or something else?


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