How to Promote YOUR book on Amazon discussion
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Has anyone had any luck in collecting email addresses? I'm doing KDP Select right now and don't have access to anyone who is buying my book. I wanted to set up a landing page or someth..."
Hi, G.K. Based on all the research I've done on marketing books, a website landing page with a mailing list sign-up form is a big necessity. I've studied some very successful indie authors who use this technique for staying in touch with their readers. Building a mailing list of readers who love your work is the key to success, because you can notify them when a new release is coming out.
I set up a very simple/basic website myself:
http://www.aprilwilsonwrites.com
It's not optimized for mobile devices (yet), but I'm working on that this weekend.
I use MailChimp to collect the e-mail addresses. Most do, from what I have read. It's very easy to set up.
April


www.lisaemme.com



Mail Chimp enables you to create html email campaigns and track analytics - like open rates, who opened who didn't where did they open it how many times and did they share it.
It's free up to 2000 subscribers. I've been using it for years with no issues. I've used it for work in my sales / marketing roles and now the company I work for is going to be using it because of the reports I'm able to generate and the look of the emails.
Shannon
Check out my social media and follow me if you think you'll get value from it.
https://www.facebook.com/Thiteen.Shan...
https://www.pinterest.com/carennedy/t...
http://shannonpeel.tumblr.com/
https://plus.google.com/u/0/
and of course here on GoodReads.... Don't forget that!

Here are a few additional notes...
1. Set up a landing page that minimizes distractions.
2. Offer something of value for free in exchange for the visitor's email address (a lead magnet).
3. Sell the benefits of your free lead magnet. Make it irresistible.
4. Make sure the visitor understands what she'll receive as a subscriber. You want to meet, and ideally exceed, her expectations. That maximizes retention.
5. Track conversion rates by traffic source (Facebook organic, Google, Bing, guest posts, links inside your book, etc.). That way, you'll know which sources are delivering the best prospects for your mailing list. You'll need to install an analytics program to do this properly.
6. Focus your efforts/ad spend on the sources that yield the highest conversion rates (opt-in rate).
Definitely do organic search. Definitely do social media. And maybe do paid search depending on your budget and audience.
But everything should point to your landing page so you can build your email list. That way, you'll always be able to reach out to your audience.
If anyone's curious to see my landing page, here it is...
www.artofproductivity.com/free-gift/
Incidentally, I'm using Aweber.

Has anyone had any luck in collecting email addresses? I'm doing KDP Select right now and don't have access to anyone who is buying my book. I wanted to set up a landing p..."
Hello April. I'm new to this group. I just started a blog. How do you set up a sign-up page on a site and what are readers signing up for? A newsletter or something else?
Has anyone had any luck in collecting email addresses? I'm doing KDP Select right now and don't have access to anyone who is buying my book. I wanted to set up a landing page or something to collect email addresses so that I can let people know when my next book comes out. Any tips? Any promos that have helped you? Thanks!
GK DeRosa
Wilder: The Guardian Series
www.wilderbook.com