Maggie Macnab > Maggie's Quotes

“Basic geometric shapes communicate universal qualities common to all cultures. Practical design integrates them appropriately.”
― Maggie Macnab, Design by Nature: Using Universal Forms and Principles in Design

“Nature's design is fully economical. Human design follows this model when it minimizes information and maximizes understanding.”
― Maggie Macnab, Design by Nature: Using Universal Forms and Principles in Design

“A company has integrity when its words and actions consistently match the branding effort.”
― Maggie Macnab, Design by Nature: Using Universal Forms and Principles in Design

“Design is a fundamental human activity, relevant and useful to everyone. Anything humans create—be it product, communication or system—is a result of the process of making inspiration real. I believe in doing what works as circumstances change: quirky or unusual solutions are often good ones. Nature bends and so should we as appropriate. Nature is always right outside our door as a reference and touch point. We should use it far more than we do.”
― Maggie Macnab, Design by Nature: Using Universal Forms and Principles in Design

“Principles that drive equilibrium in nature's design also power human design.”
― Maggie Macnab, Design by Nature: Using Universal Forms and Principles in Design

“Design that mimics the sensual continuity of nature's subtle connections of color, light and texture invite the viewer's receptivity.”
― Maggie Macnab, Design by Nature: Using Universal Forms and Principles in Design

“In geometry, as in nature, the circle is the archetypal shape of wholeness and inclusion. It is an effective shape for nonprofits or community-focused efforts.”
― Maggie Macnab, Design by Nature: Using Universal Forms and Principles in Design

“It is the nature of intuition to spark and guide creativity, and it's an essential ingredient for anything "new" to happen in the world at all.”
― Maggie Macnab, Design by Nature: Using Universal Forms and Principles in Design

“Directive design gives an either/or choice, similar to a traffic sign. Interpretive design allows for personal choice, in the same way symbolism allows for individual meaning.”
― Maggie Macnab, Design by Nature: Using Universal Forms and Principles in Design

“Optimal design delivers information in ways that are useful, beautiful and improve the experience of all involved: audience, client and designer.”
― Maggie Macnab, Design by Nature: Using Universal Forms and Principles in Design

“Effective problem solving in design requires a balance of strategy and spontaneity, intelligence and creativity.”
― Maggie Macnab, Design by Nature: Using Universal Forms and Principles in Design

“Branding is simply pattern recognition, established across multiple tiers of application and fueled by the energy of money.”
― Maggie Macnab, Design by Nature: Using Universal Forms and Principles in Design

“I believe in God, only I spell it Nature.”
― Frank Lloyd Wright, Truth Against the World: Frank Lloyd Wright Speaks for an Organic Architecture

“Design is a human ritual of understanding.”
― Maggie Macnab, Design by Nature: Using Universal Forms and Principles in Design