Viktor > Viktor's Quotes

“What an astonishing thing a book is. It's a flat object made from a tree with flexible parts on which are imprinted lots of funny dark squiggles. But one glance at it and you're inside the mind of another person, maybe somebody dead for thousands of years. Across the millennia, an author is speaking clearly and silently inside your head, directly to you. Writing is perhaps the greatest of human inventions, binding together people who never knew each other, citizens of distant epochs. Books break the shackles of time. A book is proof that humans are capable of working magic."

[Cosmos, Part 11: The Persistence of Memory (1980)]”
― Carl Sagan, Cosmos

“A grid is successfully implemented only if a designer rises above the uniformity implied by its structure and uses it to create a dynamic visual experience that sustains interest page after page, screen after screen. The greatst danger in using a grid is to succumb to its regularity.”
― Timothy Samara, Making and Breaking the Grid: A Graphic Design Layout Workshop

“A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” Michael Eisner”
― Gyles Lingwood, Copywriting: Successful writing for design, advertising and marketing