ae > ae's Quotes

“Suppose you add another item, say, “Reengineering our widget production process.” How does that fit with the three issues you already have? This is certainly an important issue, but it isn’t a fourth point alongside the others. It falls under “Reducing the unit cost,” along with other subissues such as “Leveraging our distribution system” and “Improving our inventory management.” Why? Because all these are ways to reduce the unit cost of widgets. Putting any (or all) of them with the other three issues on the list would cause an overlap. The items in the list would no longer be mutually exclusive. Overlap represents muddled thinking by the writer and leads to confusion for the reader. Once you”
― Ethan M. Rasiel, The McKinsey Way

“Eric’s question plays in my mind repeatedly. Could I give this a shot? Boston is beautiful, of course. The truth is, even if the city were hideous, it wouldn’t matter; I’d love it simply because Eric and Julie would be there. The problem is that it’s a six-hour flight away from my family. I love being able to talk to my brothers at any time of the day, or drop in on one of my sisters whenever they need me. I can’t lose that. The one time I lived a few hours away from my family was during college, and I was miserable. I can’t do it again. With a heavy heart, I close all websites I had open about Boston. I have my answer, it seems. I can’t even consider moving away without almost having a panic attack.”
― Layla Hagen, Your Forever Love