“Hence, this generation places very little store by ‘values’ and tends to instead swear by ‘practicality’. The worrying aspect is that they feel the need to ensure that children are brought up on a healthy dose of such practicality since good values may make it difficult to succeed. 4.”
―
Ambi Parameswaran,
Nawabs, Nudes, Noodles: India through 50 Years of Advertising
