“Climate change demands that we consume less, but being consumers is all we know. Climate change is not a problem that can be solved simply by changing what we buy---a hybrid instead of an SUV, some carbon offsets when we get on a plane. At it's core, it is a crisis born of overconsumption by the comparatively wealthy, which means the world's most manic consumers are going to have to consume less so that others can have enough to life.
The problem is not "human nature," as we are so often told. We weren't born having to shop this much, and we have, in our recent past, been just as happy (in many cases happier) consuming significantly less. The problem is the inflated role that consumption has come to play in our particular era.
Late capitalism teaches us to create ourselves through our consumer choices: shopping is how we form our identities, find community, and express ourselves. Thus, telling people they can't shop as much as they want to because the planet's support systems are overburdened can be understood as a personal attack, asking to telling them they cannot truly be themselves. This is likely why, of environmentalism's original "three Rs" (reduce, reuse, recycle), only the third one has ever gotten any traction, since it allows us to keep on shopping as long as we put the refuse in the right box. The other two, which require that we consume less, were pretty much dead on arrival.”
―
Naomi Klein,
On Fire: The Case for the Green New Deal
