Robert Demes > Robert's Quotes

“Energy is the new currency... Guard & invest it wisely... ~♥~”
― Kytka Hilmar-Jezek

“Your book is a springboard and integral strategic part of your overall game plan. Being an author positions you strongly upon your platform. It is the passport which will start you on your journey to becoming the recognized authority in the niche or space that you work in or aspire to work in.”
― Kytka Hilmar-Jezek, Book Power: A Platform for Writing, Branding, Positioning & Publishing

“Book authors are in high demand for speaking engagements and appearances; they are the new ‘celebrity’ and celebrities gain access. Authors not only make money from royalties or book advances but from their keynotes, presentations and strategically branded product lines. This includes entrepreneurial ideas for you to extend yourself beyond just writing and prepares you to add speaking and consulting to your revenue stream. You have to begin to look outside book sales and towards the speaking market. There are radio, interviews, news, television, small channel television keynotes, lectures, seminars and workshops. These types of events have the possibility to be much more lucrative than just selling books. In essence, the book builds and brands you in the public eye. It gives you credibility and the opportunity to be more than you are. It enables you to now be a voice, a teacher, a leader, an expert - after all, you wrote the book on it!”
― Kytka Hilmar-Jezek, Book Power: A Platform for Writing, Branding, Positioning & Publishing

“The decision to create a book trailer is entirely up to you. I can remember when "video killed the radio star" on MTV and how excited I was with some music videos (the ones that lived up to or exceeded my imagined vision of the song) and the ones I disliked so much, I even stopped listening to the song (the imagery just ruined it for me!) Some people argue that in a visual landscape, a book trailer is a must, while others stand firm that books should be read and not seen; unless of course it gets made into a screenplay and then a film. The most practical advice is to trust your instinct. You know what you want to say with your book and if it aligns congruently with your brand, then for a non-fiction book it may be a strategic move. On the other hand, it may come off as too "salesy" and go in the opposite direction. As you can see, I still have a love / hate relationship with matching someone else's images to my own imagination. No matter what you decide, remember to keep it aligned with your brand.”
― Kytka Hilmar-Jezek, Book Power: A Platform for Writing, Branding, Positioning & Publishing

“One of the great mistakes is to judge policies and programs by their intentions rather than their results.”
― Milton Friedman

“Nothing is so permanent as a temporary government program.”
― Milton Friedman

“Underlying most arguments against the free market is a lack of belief in freedom itself.”
― Milton Friedman

“The great virtue of a free market system is that it does not care what color people are; it does not care what their religion is; it only cares whether they can produce something you want to buy. It is the most effective system we have discovered to enable people who hate one another to deal with one another and help one another.”
― Milton Friedman

“Heaven would indeed be heaven if lovers were there permitted as much enjoyment as they had experienced on earth.”
― Giovanni Boccaccio